Archive | Development Strategies

The Overheads of your Creative Business

Understanding the full overheads of your business is essential for any creative entrepreneur. This article is written particularly with sole traders and self-employed individuals in mind, though its advice applies to any size of business, in any sector. It is especially relevant to designer-makers, artists, photographers, graphic designers, illustrators, writers, musicians and other artistic individuals. […]

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Superfans can boost your creative business

Nicolas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning […]

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Creative Business Formula article now in Belarusian

A Creative Business Formula article has been published in Belarusian to coincide with the Minsk launch of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ in Belarusian. The article can be downloaded, printed, and shared on websites and elsewhere. It is online here: Стварыце сваю ўласную бізнэс-формулу The article has been […]

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Looking Ahead Strategically

Looking ahead strategically means growing your creative business in the right way by anticipating threats and opportunities. As creative enterprises develop, more opportunities emerge, so it seems that the logical thing to do is to ‘grow the business’. But what does growth mean, exactly? Usually people mean that sales increase and consequently the number of […]

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Creative Business Structures

Creative and cultural enterprises can choose from a range of creative business structures, including different legal entities. We need to be aware of the options available and the consequences of each. What’s the best structure: self-employed, not-for-profit company, or commercial enterprise? A creative entrepreneur can operate as a self-employed ‘sole trader’, in a partnership, or […]

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Choosing Customers

Choosing Customers is all about finding the right customers to fit with your creativity, ambitions and values. Remember: Not all customers are good customers. Oscar Wilde wrote: “The play was a great success but the audience was a total failure”. There was obviously a mis-match between the play and the audience! So what should you […]

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Competing Effectively

Competing effectively involves understanding your competitive advantage in relation to rivals in the marketplace. In other words: You’re creative – but so are they! In one of my business development workshops for creative entrepreneurs, there were artists, musicians, advertising professionals etc; by coincidence there happened to be three designers in the room. It was interesting […]

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Creative Business Feasibility

Creative Business Feasibility asks the question: It’s Creative – but is it a Business? Creative business feasibility combines creative passion – and a business focus. A creative passion is at the heart of every creative or cultural enterprise, and many entrepreneurs have developed their creative talents into successful businesses in the visual arts, music, design, […]

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