Archive | Development Strategies

Creative Business Formula article now in Belarusian

A Creative Business Formula article has been published in Belarusian to coincide with the Minsk launch of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ in Belarusian. The article can be downloaded, printed, and shared on websites and elsewhere. It is online here: Стварыце сваю ўласную бізнэс-формулу The article has been […]

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Looking Ahead Strategically

Looking ahead strategically means growing your creative business in the right way by anticipating threats and opportunities. As creative enterprises develop, more opportunities emerge, so it seems that the logical thing to do is to ‘grow the business’. But what does growth mean, exactly? Usually people mean that sales increase and consequently the number of […]

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Creative Business Structures

Creative and cultural enterprises can choose from a range of creative business structures, including different legal entities. We need to be aware of the options available and the consequences of each. What’s the best structure: self-employed, not-for-profit company, or commercial enterprise? A creative entrepreneur can operate as a self-employed ‘sole trader’, in a partnership, or […]

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Choosing Customers

Choosing Customers is all about finding the right customers to fit with your creativity, ambitions and values. Remember: Not all customers are good customers. Oscar Wilde wrote: “The play was a great success but the audience was a total failure”. There was obviously a mis-match between the play and the audience! So what should you […]

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Competing Effectively

Competing effectively involves understanding your competitive advantage in relation to rivals in the marketplace. In other words: You’re creative – but so are they! In one of my business development workshops for creative entrepreneurs, there were artists, musicians, advertising professionals etc; by coincidence there happened to be three designers in the room. It was interesting […]

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Creative Business Feasibility

Creative Business Feasibility asks the question: It’s Creative – but is it a Business? Creative business feasibility combines creative passion – and a business focus. A creative passion is at the heart of every creative or cultural enterprise, and many entrepreneurs have developed their creative talents into successful businesses in the visual arts, music, design, […]

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Strategic Planning Course online now – free!

The EU-Eastern Partnership Culture and Creativity Programme has published a free strategic planning course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free strategic planning course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural […]

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Marketing Cultural Projects – three rules

The EU-Eastern Partnership Culture and Creativity Programme has published three main rules for marketing cultural projects. Here are three recommendations for marketing cultural projects from the online marketing course written and presented by David Parrish and published by the EU-Eastern Partnership Culture and Creativity Programme 1. Listen to your client From David Parrish’s experience, the […]

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