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Superfans can boost your creative business

Nicolas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning […]

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Creative Passion, Competition and Pricing (Video)

In this short video, David talks about creative passion, competition and pricing in the creative industries. He was interviewed at the Faculty of Creative Industries at Vilnius Gediminas Technical University in Lithuania. David was also invited to give a creative economy lecture to students and faculty members. In his guest lecture, David spoke about the creative economy […]

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Your first customer in the creative industries (Video)

In the video below, David talks about getting your first customer in the creative industries. He was interviewed at the Faculty of Creative Industries at Vilnius Gediminas Technical University in Lithuania. David was also invited to give a creative economy lecture to students and faculty members. In his guest lecture, David spoke about the creative economy in […]

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The Shamrock Organisation

The Shamrock Organisation, proposed by management guru Charles Handy, is a useful model for businesses in the creative industries and other industry sectors. Charles Handy has written about a ‘Shamrock Organisation’ of three parts. Firstly there is a small core of permanent key employees who keep the company operating and developing. Secondly is the ‘contractual […]

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Creative Industries Job Creation

Creating new jobs in twos and threes, hundreds of times over, month by month, is great news for the economy, but not seen as ‘news’ by the media. Consequently, creative industries job creation is often overlooked by the media and the economic impact of the creative industries is underestimated. Here’s an article I wrote about […]

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Asturias Creative Pole in Gijón, Spain

David spoke about business support in the creative and cultural industries at the Asturias Creative Pole conference in Gijón, Spain. He shared his international experience of helping creative enterprises to grow, create jobs and increase exports. David gave a presentation about his work in the UK creative and cultural industries, including the following projects: The […]

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Creative Business Workshop in Plovdiv, Bulgaria

David delivered a creative business workshop at Biz Labs in Plovdiv, Bulgaria for startups and businesses in the creative and digital industries. Vicky Petkova, Ivan Dzheferov, David Parrish and Ivelina Chervenakova at the creative business workshop at Biz Labs. The “Combining Creativity and Business” workshop focused on Success, Competitive Advantage and Strategic Marketing. These are […]

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