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Who the hell is [email protected] ?

As a management consultant I advised an advertising company in Scotland. Before my first visit I looked at their website and saw that they had a wonderful portfolio of work and an interesting list of clients. However, I didn’t get a sense of how big the company was, how many employees they had, or whether they were younger or older […]

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Superfans can boost your creative business

Nicolas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning […]

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Free Online Courses for Cultural Entrepreneurs

The EU-Eastern Partnership Culture and Creativity Programme has published two free online courses for cultural and creative entrepreneurs: a strategic planning course online and a marketing course online for cultural and creative entrepreneurs. These courses are free for creative and cultural entrepreneurs world-wide. Written and presented by David Parrish, the free strategic planning course has […]

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Successfully Avoid Risks

Risks are part of business. So we need to know how to successfully avoid risks. That means that first of all we have to acknowledge the risks facing our projects and whole enterprises. ‘Positive Thinking’ doesn’t eliminate risks, it just naively ignores them. Looking for the risks isn’t ‘negative thinking’; it’s the opposite! It’s only […]

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Ansoff’s Matrix for Creative Business Development

Strategies for creative business development and growth using Ansoff’s Matrix (or Ansoff Matrix). When advising creative and digital businesses about strategic marketing and growth, this tool is useful to consider different options. In a Masterclass I gave on creative business development in Ukraine, there was a question about developing new products for new markets, which […]

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Devise a REAL Business Strategy

Most so-called “business strategies” are in reality just audacious goals and ambitious growth targets, bundled with a ‘vision of the future’, then packaged as a ‘business strategy’. Sadly, this is true for many design, media and technology companies. A REAL business strategy is different. A real business strategy is a clever solution to a particular […]

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Blue Ocean Strategy

Creative, digital and cultural enterprises can radically improve their businesses using ‘Blue Ocean Strategy’. Advising a creative business in Spain, I suggested that they adopt a Blue Ocean Strategy. The company was working in a highly competitive marketplace, with many other businesses offering similar services. This meant that very often they were competing on price. […]

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