Archive | Strategy

Superfans can boost your creative business

Nicolas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning […]

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Creative Business Formula article now in Belarusian

A Creative Business Formula article has been published in Belarusian to coincide with the Minsk launch of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ in Belarusian. The article can be downloaded, printed, and shared on websites and elsewhere. It is online here: Стварыце сваю ўласную бізнэс-формулу The article has been […]

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Business Focus for Creative Enterprises

Business focus for creative enterprises means selecting priorities for development as new opportunities arise. And saying No. Being creative gives rise to lots of ideas about how to develop an enterprise, but in a sense this is a problem too, because we end up with more ideas than resources to actually implement them. So how […]

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Choosing Customers

Choosing Customers is all about finding the right customers to fit with your creativity, ambitions and values. Remember: Not all customers are good customers. Oscar Wilde wrote: “The play was a great success but the audience was a total failure”. There was obviously a mis-match between the play and the audience! So what should you […]

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Competing Effectively

Competing effectively involves understanding your competitive advantage in relation to rivals in the marketplace. In other words: You’re creative – but so are they! In one of my business development workshops for creative entrepreneurs, there were artists, musicians, advertising professionals etc; by coincidence there happened to be three designers in the room. It was interesting […]

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Creative Business Feasibility

Creative Business Feasibility asks the question: It’s Creative – but is it a Business? Creative business feasibility combines creative passion – and a business focus. A creative passion is at the heart of every creative or cultural enterprise, and many entrepreneurs have developed their creative talents into successful businesses in the visual arts, music, design, […]

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Strategic Planning Course online now – free!

The EU-Eastern Partnership Culture and Creativity Programme has published a free strategic planning course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free strategic planning course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural […]

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Free Marketing Course Online

The EU-Eastern Partnership Culture and Creativity Programme has published a free marketing course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free marketing course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural businesses. By […]

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