Creative Business Guide

A useful and readable ‘Creative, Cultural and Digital Industries Guide’ has been published by Business Link West Midlands

It is available in hardcopy from Business Link West Midlands and downloadable as a free eBook in PDF format below.

This creative business guide was written by David Parrish, author of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’.

The 48 page publication covers a range of issues relevant to enterprises in the creative, cultural and digital sectors.

Sections include:

  • Strategic Planning
  • Understanding your Customers
  • Profiting from your Ideas
  • Organisational Structures
  • People and Skills
  • Promoting your Products / Services
  • Financial Management
  • Legal and other issues
  • Links to useful organisations and resources for creative enterprises

There are also four case studies featuring creative enterprises from the West Midlands region: 383 Project, Stan’s Cafe, Gas Street Works, and Capsule.

Download PDF:
Creative, Cultural and Digital Industries Guide (PDF) [3.2 MB]

Businesses in the West Midlands region of England can obtain a hard copy of the Guide.
Contact Business Link West Midlands on 0845 113 1234.

The creative industries guide was designed by iDM Design, Wolverhampton

This creative business guide was written by David Parish of TShirts and Suits.

David Parish retains copyright in this material and other writing about the business of creativity, as published in the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’, the publication ‘Designing Your Creative Business’ and a series of other articles, blogs and ‘Ideas in Action’ features.

Similar creative business guides can be written for other organisations in the creative, cultural and digital sectors. Contact David Parrish to discuss options and possibilities for your own version of this creative industries guide.


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