Ideas and Tools

In this section you will find some smart business ideas used by creative people around the world.

 

See the articles, blog posts and 'Ideas in Action' case studies below.

 

Click on the links on the left to use other tools and resources, including the publication 'Designing Your Creative Business', the Creative Industries Guide and blog articles about marketing, intellectual property, finance and other business matters related to the creative, digital and cultural sectors.

A few examples

A design company using Guerrilla Marketing 

Achieving success by saying No 

What are you selling, really? 

Don't advertise! Use 'Plogging'

Making a Business Plan 

An Artist with a Passion - and a Focus 

'Ideas in Action' articles

Cheeky Guerrillas in Utrecht

Selling hope, wrapped up in t-shirts  
Co-opetition - friendly competition 

Innovating for the 'Base of the Pyramid' 

Online Social Networking - for Business  

Telling Africa's Story to the World 

An Artist with a Passion - and a Focus 

 

What Marketing means  
Strategic Marketing   

Buzz Marketing 

Guerrilla Marketing 

Guerrilla Marketing. Ideas in Action 

Viral Marketing   
What are you selling, really?

Marketing Warfare  

'Saying No' - to achieve success  

Creating 'Interprises'   

Co-opetition 

The 95:5 Rule 

The Long Tail 

Making a Business Plan 

'Level 5' Leadership  

Inspirational Leadership   

Lateral-thinking Leadership    

The Community Interest Company (CIC)   

Intellectual Property

Protecting - and profiting from - your IP 

 Please feel free to download and share articles with colleagues and associates - the Creative Commons licence allows you to do this provided you credit the author and don't amend the work.

 

Do let me know how these ideas and tools work for you - and tell me about other great ideas we can share with the international community of creative businesspeople.