Book - and free eBook'T-Shirts and Suits: A Guide to the Business of Creativity' is a practical handbook for creative entrepreneurs to refer to and find information, examples from other businesses, and practical tips about using powerful business ideas in a creative context. “Clear and concise with a lovely clean design. T-Shirts and Suits is a great mixture of theory, practice and inspiration.” -- Fiona Shaw. Capsica Publishing Also published in translations in China, Colombia, Taiwan, Spain, Lithuania, Thailand and Chile. See translations page Here's what it says on the back of the book: Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are illustrated in eleven 'Ideas in Action' sections featuring a range of creative businesses and organisations. --- The book condenses over twenty years' experience of working in creative enterprises, combined with learning from clients and from business school. This well-designed and attractive book provides information about marketing, financial management, raising finance, limited companies, organisational structures, copyright, trade marks, patents, leading people, personnel management, business planning, business growth, strategic marketing, viral marketing, competitive advantage, business strategies, success, profitability, licensing income, business feasibility, project management, quality, forces of competition, market segmentation, strategic focus, saying no, intellectual property rights, internal analysis, environmental analysis, pareto analysis, continuing professional development, and much more. 'TShirts and Suits: A Guide to the Business of Creativity' has been translated and published in several countries. David Parrish has also written a 'Creative, Cultural and Digital Industries Guide', the toolkit publication 'Designing Your Creative Business' and various articles, book chapters and blog series. He can be commissioned to write other books, guides, handbooks, articles and blogs to support effective business development in the creative industries worldwide. |
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