Designing Your Creative Business"Designing Your Creative Business" (DYCB) is a Toolkit for Creative Entrepreneurs, to help them to design a successful creative business, and to help established enterprises to grow in a focused way.  It is published as a companion to T-Shirts and Suits, and takes the reader through a process of designing a successful creative enterprise, taking into account both creative passion and business realities. The DYCB process is useful for established businesses, start-ups and entrepreneurs currently assessing the feasibility of new business ideas. Read what they say about 'Designing Your Creative Business'. Buy online here. This publication takes you through a practical process of understanding your motivations, goals and values so as to achieve success in your own terms. It also helps you understand your competitive advantage in relation to competitors and how to create a feasible business strategy. Characteristics are evaluated in terms of strengths and weaknesses using the PRIMEFACT checklist. Opportunities and threats are identified through an external analysis using the ICEDRIPS checklist. A Unique Business Formula is then devised, taking into account organisational structure, market segmentation, finanial forecasts, business risks and a range of other factors. The Toolkit links into further information in the book 'T-Shirts and Suits: A Guide to the Business of Creativity' and a special online resources page available only to readers of Designing Your Creative Business in the DYCB Resources section of this website. This section is password-protected. You will need a copy of Designing Your Creative Business to gain access. Designing Your Creative Business™ workshops use the DYCB Toolkit and are facilitated by David Parrish. More information >> --- Designing Your Creative Business: A Toolkit for Creative Entrepreneurs By David Parrish First published in 2008 by T-Shirts and Suits Ltd International House, 456 Chester Road, Manchester M16 9HD. England. Copyright © David Parrish 2008 ISBN 978 0 9560744 0 9 £ 25.00 GBP --- This toolkit has been written for creative entrepreneurs, established creative businesses, new creative enterprises, cultural organisations and students of creative enterprise. It is particularly useful for businesses in the fields of graphic design, website design, product design, industrial design, photography, visual arts, designer makers, crafts, music, advertising, public relations, fashion design, film and video, and a range of other types of creative enterprise. --- Designing Your Creative Business™ and DYCB™ are trade marks of T-Shirts and Suits Ltd --- Wordle (www.wordle.net) 
|
Essential Reading
Recent Updates |
|||||||||||||||
