Creative Industries GuideA useful and readable 'Creative, Cultural and Digital Industries Guide' has been published and is available free of charge online.
Creative, Cultural and Digital Industries Guide (PDF) [3.2 MB]
This creative business guide was written by David Parrish, author of the book 'T-Shirts and Suits: A Guide to the Business of Creativity' and published by Business Link West Midlands in the UK.
The 48 page creative industries guide provides information, ideas and guidance on a range of business issues relevant to enterprises in the creative, cultural and digital sectors.
- Strategic Planning
- Understanding your Customers
- Profiting from your Ideas
- Organisational Structures
- People and Skills
- Promoting your Products / Services
- Financial Management
- Legal and other issues
- Links to useful organisations and resources for creative enterprises
There are also four case studies featuring creative enterprises from the West Midlands region: 383 Project; Stan's Cafe; Gas Street Works; and Capsule.
Businesses in the West Midlands region of England can obtain a hard copy of the Guide. Contact Business Link West Midlands direct on 0845 113 1234.
The creative industries guide was designed by iDM Design, Wolverhampton
This guide for businesses in the creative, cultural and digital sector was written by David Parish of TShirts and Suits. David Parish retains copyright in this material and other writing about the business of creativity, as published in the book 'T-Shirts and Suits: A Guide to the Business of Creativity', the publication 'Designing Your Creative Business' and a series of other articles, blogs and 'Ideas in Action' features.
Similar creative business guides can be written for other organisations in the creative, cultural and digital sectors. Contact David Parrish to discuss options and possibilities for your own version of this creative industries guide.