Classic ‘SWOT Analysis‘ involves evaluating the Strengths and Weaknesses within a business or organisation, ie an ‘Internal Analysis’. Strengths and Weaknesses – or Characteristics It’s important to assess the strengths and weaknesses of our business, focusing particularly on strengths, especially strengths which competitors do not have. These relative strengths are an essential element of your …
Tag: a-Creativity
Two kinds of Creativity: a-Creativity and i-Creativity
Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify. “How to use i-Creativity in the Business Office” …
Crowd-testing
You can use crowd-funding platforms to test the market for a new product, service or project, in parallel with raising finance to fund new creative initiatives. This was one of the many interesting points made by Slava Rubin, Chief Executive Officer of the crowd-funding platform, Indiegogo where we were both speakers at a creative industries …