Tag Archives | marketing book

Marketing Book Review: “Life-Changing”, “True Genius”

A marketing book review has declared that ‘Chase One Rabbit, Strategic Marketing for Business Success’ is “life-changing” and “true genius”. The creative marketing book was listed as one of “Five Books that Changed My Life”, alongside Dale Carnegie’s classic ‘How to Win Friends and Influence People’ and ‘The Lean Startup’ by Eric Reis in this […]

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Creativity: there’s a-Creativity and i-Creativity

The article below is based on David’s keynote speech about “a-Creativity : i-Creativity” at TEDxNapoli. — Creativity loves a crisis. Especially at times of crisis we need creativity. Indeed some of the most creative solutions in human endeavour have come about because of a crisis. But what do we mean exactly, by ‘Creativity’? There is […]

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