Tag: t-shirts and suits

Increase prices with a winning marketing strategy

Devising a successful marketing strategy leads to charging higher prices for your creative products and services. It also works the other way around. If you increase your prices, you will have to devise an improved marketing strategy. Whichever way you tackle it, you can increase prices with a winning marketing strategy. This is because a …

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The Curve: from Free to Superfans

Download and read the free eBook ‘10 Ways to Make Money in a FREE World‘ from Nicholas Lovell, author of The Curve. I’m recommending The Curve to my consultancy clients in the creative and digital industries. This free eBook is a great short introduction to the The Curve. It contains specific references to creative industries …

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How to Price a Service or Product in the Creative Industries

Pricing policy has both immediate and long-term consequences on a creative business and has an impact not only on the economics of the enterprise but also on the perception of its products and/or services. In the video and article below, David Parrish offers his advice about how to price a service or product in the …

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Ideas are not enough!

One of the points I make in my training workshop ‘How to Make Money While You Sleep’ is that ‘Ideas Don’t Make You Rich”. I quote multimillionaire Felix Dennis, publisher and poet, who wrote in his book ‘How to Get Rich’: “Ideas don’t make you rich, the correct execution of ideas does.” In other words, …

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Crowdfunding – more info and inspiration

Whilst working with creative and digital businesses in New Zealand, I had the pleasure of meeting digital media guru Helen Baxter of Mohawk Media in Wellington’s creative quarter. Helen has written about crowd-funding for Generator on The Big Idea, the home of New Zealand’s creative community. Written from a NZ angle, the articles provide additional …

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Two kinds of Creativity: a-Creativity and i-Creativity

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify. “How to use i-Creativity in the Business Office” …

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Paul Smith talks business

In a fascinating interview, fashion design guru Paul Smith talked about many aspects of growing a business in the creative industries, including: How he succeeds as a creative entrepreneur by saying no to many potential clients, choosing only those projects which fit his brand and excite his creativity. He has (politely) rejected the opportunity to …

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Crowd-testing

You can use crowd-funding platforms to test the market for a new product, service or project, in parallel with raising finance to fund new creative initiatives. This was one of the many interesting points made by Slava Rubin, Chief Executive Officer of the crowd-funding platform, Indiegogo where we were both speakers at a creative industries …

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Creativity in Business

In this short video, David Parrish talks about: How Creativity and Business can be combined intelligently and sensitively to achieve business and creative success in a way which is consistent with our values and objectives. Being Creative in Business: How creative people can be creative in the office as well as the studio. In other …

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How to achieve Business Success in the Creative Sector

David Parrish advises creative entrepreneurs to consider five key points to achieve business success in the creative, digital and cultural industries. This short ‘How to Succeed in Creative Business’ video, summarises David’s advice about how entrepreneurs can make their creative and digital businesses even more successful. Define Success – in your own terms, with your …

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