Tag Archives | viral marketing

Co-opetition

Co-opetition is a business strategy which combines co-operation and competition, based on the concept that business competitors can benefit when they work together. The co-opetition business model is based on games theory, a scientific approach to understanding various strategies and outcomes through specifically designed games. Businesses succeed by combining cooperative strategies with competitive strategies. Other […]

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Strategic Marketing

Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from […]

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What does ‘marketing’ mean?

Marketing is much more than a posh word for ‘selling’. It’s much more than that. It’s the whole business, looked at from the customers’ point of view. As David Packard famously said: “Marketing is too important to be left (just) to the marketing department’” What marketing ISN’T is some kind of ‘magic dust’ that can […]

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