Tag Archives | viral marketing

How to achieve Business Success in the Creative Sector

David Parrish advises creative entrepreneurs to consider five key points to achieve business success in the creative, digital and cultural industries. This short ‘How to Succeed in Creative Business’ video, summarises David’s advice about how entrepreneurs can make their creative and digital businesses even more successful. Define Success – in your own terms, with your […]

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How to Pay the Rent

In this video, successful creative entrepreneur Sue explains to web designer Jon how to make sure he can pay his rent each month. [ Embed this and other videos in your own website from the T-Shirts and Suits channel on YouTube. ] She tells him how to pay the rent and explains how she manages […]

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Free eBooks: T-Shirts and Suits

Download ‘T-Shirts and Suits: A Guide to the Business of Creativity’ by David Parrish as free eBooks in a selection of formats The eBook of T-Shirts and Suits is available as the full-colour version of the book, in interactive PDF format. It is also available as a text only eBook for Kindle and smartphones. We […]

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New economics of creativity

My keynote speech to film and TV producers in Finland (video below) referred to the changing business environment for creative enterprises. Consumers are now also creators and marketers; technology is advancing and becoming cheaper at the same time; global communication and distribution are easieir than ever before. These new realities bring both threats and opportunities. […]

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Creative Mischief

Thanks to Mark Beaumont, Creative Director at Dinosaur, for introducing me to this excellent book. Written by Dave Trott, it’s a series of anecdotes and thoughts about the world of advertising, drawn from his extensive experience as a creative in top agencies. Very thought provoking and inspiring. As I was reading it, I thought that […]

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