Instead of dreaming about having millions of fans, nurture one thousand ‘true fans’. That’s the advice for creative individuals from guru Kevin Kelly.
“A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.”
True fans are the people who will buy whatever you produce or drive out of their way to see you perform.It’s a feasible target and these people become the core of your customer base. You can then build up from there in partnership with a publisher, distributor or agent.
The article has lots of examples of creative people using cool business methods to build a customer base and generate income streams at the same time.
The full article is online at Kevin Kelly’s Technium website/blog.