Blog posts and Articles

These creative business blog posts and articles are written to help creative entrepreneurs become even more successful by combining their creative talent with smart business thinking. They complement my books, guides, videos and a range of free resources for creative business development.

In addition to this list of recent blog posts, there is also a complete index of all blog posts in alphabetical order.

A selection of the most popular marketing blogs for creative, digital and cultural enterprises.

And here is a list of travel blogs.


My lightbulb moment was in Albania…

My lightbulb moment was in Albania, in the summer, a few years ago. I was backpacking around the Balkans but also carrying my laptop because I needed to keep in touch with my clients by email. As a one-person business, I couldn’t delegate to colleagues, and nowadays everyone expects an immediate response. Gone are the ...
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Business Design for Lifestyle Success

My lightbulb moment was in Albania, in the summer, a few years ago. I was backpacking around the Balkans but also carrying my laptop because I needed to keep in touch with my clients by email. As a one-person business, I couldn’t delegate to colleagues, and nowadays everyone expects an immediate response. Gone are the days of shutting down ...
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The Feasibility Filter – how to assess and select the best business development options

The Feasibilty Filter features in the free eBook version of 'T-Shirts and Suits: A Guide to the Business of Creativity' (page 89). Download the free eBook now UPDATE. This Feasibility Filter can be used to evaluate COVID-19 Diversification Strategies (more...) You have your creativity and your goals, but these alone are not enough. You need a feasible ...
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How to Design a Creative Lifestyle Business

A creative lifestyle business is one that uses your creativity to deliver success on two fronts: commercial and lifestyle. The process of 'Designing Your Creative Business' is about deliberately designing a business model that will deliver success in multiple ways. If we define success in the broadest of ways, it needs to include not only ...
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COVID-19 Business Strategy for Creative, Cultural and Digital Businesses

Information, resources and techniques to devise a COVID-19 Business Strategy for Creative, Cultural and Digital Businesses are summarised on this page. These are categorised under three headings: 1. Emergency Measures to cope with the immediate financial crisis 2. Adapting and pivoting as a temporary tactic to generate income in new ways survive the crisis 3 ...
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Bundle services into packages to increase prices and profits

There are many way to increase prices and profits - and some techniques involve charging less, not more! At a recent webinar on pricing, I was asked how an enterprise selling services can increase prices. My answer was to say that we can put together different 'bundles' or 'packages' of services, to suit different price ...
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