COVID-19 Business Strategies: Creativity, Diversification and Transformation

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The 20 parts of this toolkit comprise 14 video-based sections plus 6 sections which have downloadable documents to read or to use as worksheets. Each section has additional information and suggested practical action points.

The sections are structured in a logical way so that you can follow them as a ‘course’, but you can use this resource as a ‘toolkit’, selecting sections as you need them. You can return to any of them at any time.

The introduction tells you more about how to get the most from these 20 sections, as a ‘course’ or a ‘toolkit’, so that you can use your own experience and creativity combined with these strategies and techniques to maximum effect in your business.



1. Introduction

An overview of the smart business strategies and techniques in this course that you can use to achieve fast and effective diversification.

4. Creativity in the Studio and the Office

How we can combine creativity in the studio with a creative approach to HOW we do business, by applying creative thinking to business strategy, new opportunities, innovation and diversification.

5. “T-Shirts and Suits”

What the term “T-Shirts and Suits” means, plus a link to download the free eBook version of “T-Shirts and Suits: A Guide to the Business of Creativity”

6. The Business Formula

Not a ‘business plan’ but the essential four ‘building blocks’ that work in harmony as foundation for any successful business.

7. Create Your Own Business Formula

An article that complements and builds on the video, explaining how to create your own unique business formula. Download and read the article as part of this course.

8. Creative Business Models

Video presentation about creative business models. Also a bonus video of a masterclass in creative entrepreneurship featuring several business models, plus links to further examples.

10. Reframing the Question

David explains an idea-generating technique that can be used to think more creatively about business development, innovations and diversification.

11. The Pre-Mortem

Explanation of a technique to use an apparently ‘negative thinking’ approach in order to achieve a more positive outcome from a business project.

12.’ Back to Front’ Thinking

Another creative thinking technique to be used by individuals and teams to identify potential opportunities to improve various aspects of any business.

13. The Feasibility Filter

In this video, David explains a powerful method for evaluating business ideas in order to select the best ones to implement.

15. Competitive Advantage

An article, diagram and book extract about competitive advantage in a downloadable PDF. Essential reading to help devise an effective Business Formula.

17. The COVID-19 Diversification Matrix

Downloadable copies of the matrix featuring in the video. Download the colour diagram for reference, plus the black and white version to print and use as worksheets to map out your own diversification strategies.

18. Lean Diversification

A presentation about how the key ideas of the Lean Startup movement can be applied to launch product and service innovations in any industry.

How to get more from David…

Contact David! Send feedback about the course, share your stories, arrange online business advice and coaching session, suggest other initiatives and collaborations.