A video presentation in which David offers a new model to create and map out diversification options: The COVID-19 Diversification Matrix.
Downloadable copies of the matrix featuring in the video. Download the colour diagram for reference, plus the black and white version to print and use as worksheets to map out your own diversification strategies.
A presentation about how the key ideas of the Lean Startup movement can be applied to launch product and service innovations in any industry.
At the heart of the methodology of Lean Diversification is the Minimum Viable Product, a cheap and fast method to test markets, learn and adapt.
Welcome and introduction to the toolkit from David Parrish.
Downloadable worksheet to print and use to plan out your precision marketing strategy using the 3Ms of Marketing.
Give your feedback; suggest other toolkits or courses; contact David about private online consultations and coaching; download out the free resources on his website; explore further online information, inspiration and advice; check out his other online courses.
Additional marketing information including case studies, books and ebooks, articles and more.
Not all customers are equal. Some are far more important than others. Recognise this and allocate resources accordingly. List your special customers, and then treat them especially well.
The pros and cons of any medium can only be evaluated in the context of the business objectives, prioritisation of markets and key messages.