There are probably several distinct markets or ‘audiences’ for your business and each needs to hear a different message, appropriate to their own needs.
Archives: Sections
The 3Ms of marketing
The 3Ms technique forces us to think through marketing communications in the right order: Market, then Message, and then Medium.
Not all Customers are Good Customers!
Precision marketing is about carefully selecting the right kind of customers, not trying to sell to everyone.
Cash Flow Forecasting – video
A short video of David's online webinar presentation about cash flow planning and how to manage a cash flow projection.
Setting up the Cash Flow Planning Spreadsheet
Instructions for setting up the cash flow planning spreadsheet for your business, plus information and tips about how to use it to forecast your cash flow.
Download the Spreadsheet
Download Cash Flow Planning Spreadsheet (version 3).
How to get more from David…
Please give your feedback; suggest other toolkits or courses; contact me about private online consultations and coaching; download out the free resources on my website; explore further online information, inspiration and advice; check out my other online courses.
‘Create Your Own Business Formula’
This 3-page article is an element of this online toolkit. Written by David, the article explains the idea of a Business Formula in a way that complements and builds on…
Creativity and Business
Creativity and Business. How they can come together in harmony, as "T-Shirts and Suits"
How to get more from David…
Please give your feedback; suggest other toolkits or courses; contact me about private online consultations and coaching; download out the free resources on my website; explore further online information, inspiration and advice; check out my other online courses.