The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in …
Tag: creative enterprise
‘T-Shirts and Suits’ published for Creative Industries in Ukraine
David’s book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in translation in Ukraine and launched at an event on 22 September 2015. His book on creative entrepreneurship in Ukranian will help develop the creative industries in Ukraine. David Parrish speaking in Kiev about the Ukrainian translation of the book …
Speaker at Business Wisdom Summit in Ukraine
David was the opening keynote speaker at the Business Wisdom Summit in Ukraine on 24 September 2015. He spoke on the subject of “How to Profit from Creativity in Business” to an audience of business owners, chief executives and senior managers of businesses in the creative industries and other sectors of the economy. David spoke …
PRIMEFACT Checklist for Internal Analysis
Classic ‘SWOT Analysis‘ involves evaluating the Strengths and Weaknesses within a business or organisation, ie an ‘Internal Analysis’. Strengths and Weaknesses – or Characteristics It’s important to assess the strengths and weaknesses of our business, focusing particularly on strengths, especially strengths which competitors do not have. These relative strengths are an essential element of your …
The ‘3Ms of Marketing’
The best way to illustrate the technique of using the 3Ms of Marketing most effectively is to use a true story. Julie, a jeweller, asked me for some marketing advice. With a limited budget for marketing communications, she couldn’t decide whether to invest in a better website or in a printed brochure to promote her …
Don’t be a ‘busy fool’ – act strategically
Are you a ‘busy fool’? We avoid doing difficult things by occupying ourselves with trivial things. We deal with urgent trivia instead of what’s really important. Keeping busy like this allows us to avoid having to make important decisions. In my work, advising and training hundreds of businesses all around the world, I see too …
Your Competitive Advantage
What’s your Competitive Advantage? Knowing what you can excel at in relation to competitors – and then building your business strategy around that focus – is probably the most important element of any successful business strategy. If you are competing in a market place by offering the same thing as many other rivals, then you …
Increase prices with a winning marketing strategy
Devising a successful marketing strategy leads to charging higher prices for your creative products and services. It also works the other way around. If you increase your prices, you will have to devise an improved marketing strategy. Whichever way you tackle it, you can increase prices with a winning marketing strategy. This is because a …
The Curve: from Free to Superfans
Download and read the free eBook ‘10 Ways to Make Money in a FREE World‘ from Nicholas Lovell, author of The Curve. I’m recommending The Curve to my consultancy clients in the creative and digital industries. This free eBook is a great short introduction to the The Curve. It contains specific references to creative industries …
How to Price a Service or Product in the Creative Industries
Pricing policy has both immediate and long-term consequences on a creative business and has an impact not only on the economics of the enterprise but also on the perception of its products and/or services. In the video and article below, David Parrish offers his advice about how to price a service or product in the …