Tag Archives | cultural enterprise

Creativity versus Business?

“Some people regard creativity and business as being like oil and water – they just don’t mix. They think it’s a question of choosing creativity or business. I disagree.” The above is an excerpt from the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ by David Parrish. Download Chapter 1: Creativity and […]

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Co-opetition

Co-opetition is a business strategy which combines co-operation and competition, based on the concept that business competitors can benefit when they work together. The co-opetition business model is based on games theory, a scientific approach to understanding various strategies and outcomes through specifically designed games. Businesses succeed by combining cooperative strategies with competitive strategies. Other […]

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UNESCO project – sharing best practice in the creative industries internationally

I am working with UNESCO’s Global Alliance on a new project to explore and disseminate best practice in the creative industries internationally. UNESCO Global Alliance. Sharing Best Practice in the Creative Industries. An international project to research and publish best practice in cultural enterprises I will work closely with UNESCO’s Global Alliance for Cultural Diversity […]

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Creating Interprises

Creating ‘Interprises’ – how to make successful collaborations between creative enterprises. Successful collaborations between creative enterprises –‘Interprises’ – are formed when there is an alignment of several factors between the businesses involved. Some of the important issues that need to be considered and worked through in devising an effective Interprise can be described as the […]

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Strategic Marketing

Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from […]

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What does ‘marketing’ mean?

Marketing is much more than a posh word for ‘selling’. It’s much more than that. It’s the whole business, looked at from the customers’ point of view. As David Packard famously said: “Marketing is too important to be left (just) to the marketing department’” What marketing ISN’T is some kind of ‘magic dust’ that can […]

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