Whilst working with creative and digital businesses in New Zealand, I had the pleasure of meeting digital media guru Helen Baxter of Mohawk Media in Wellington’s creative quarter. Helen has written about crowd-funding for Generator on The Big Idea, the home of New Zealand’s creative community. Written from a NZ angle, the articles provide additional …
Tag: Indiegogo
Social Media – keep it personal!
Keep it personal when using social media. That was one of the key messages from DK of MediaSnackers, who gave a very impressive talk in Aberdeen where we were both keynote speakers at the launch of the Cultivating Creativity project to develop creative businesses in Scotland. I learnt a lot (and yes, still have a …
Crowd-testing
You can use crowd-funding platforms to test the market for a new product, service or project, in parallel with raising finance to fund new creative initiatives. This was one of the many interesting points made by Slava Rubin, Chief Executive Officer of the crowd-funding platform, Indiegogo where we were both speakers at a creative industries …
Be your own kind of entrepreneur!
Business doesn’t have to be about being the biggest, fastest or strongest. Entrepreneurs don’t have to be short-sighted, aggressive and unfair. “Entrepreneurialism has nothing to do with hardwired personality traits.” This is what Robert Kelsey says in this article in the journal of the Royal Society of Arts. I agree totally. Unfortunately, the popular image …