Tag Archives | marketing

Ten years of ‘T-Shirts and Suits’ book

The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in […]

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Ansoff’s Matrix for Creative Business Development

Strategies for creative business development and growth using Ansoff’s Matrix (or Ansoff Matrix). When advising creative and digital businesses about strategic marketing and growth, this tool is useful to consider different options. In a Masterclass I gave on creative business development in Ukraine, there was a question about developing new products for new markets, which […]

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David featured in creative business podcast

An interview with creative industries expert David Parrish has been published on the creative business podcast ‘Creative Warriors’. David speaks about combining creativity and business, pricing, plogging and other matters relating to creative and digital enterprises. In the introduction to David’s creative business podcast, host Jeffrey Shaw says: “Creativity and profit do not have to […]

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