Tag Archives | marketing tips

Charting your Competitive Strategy

Analysing Competitors and Charting your Competitive Strategy The technique of ‘charting the competition’ is extremely effective in analysing competitors’ strengths and weaknesses in relation to your own business. Using clearly understandable charts, it dramatically illustrates the competitive landscape. Most importantly, however, it allows executives to develop competitive strategies which will beat the competition and from […]

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Marketing Warfare

Marketing Warfare – Focusing on Competitors as well as Customers Whilst conventional marketing theory states that businesses should be customer-focused, the concept of Marketing Warfare argues that businesses should be competitor-focused. Since the marketplace is dynamic, the actions and reactions of competitors must be taken into account, as well as the needs of customers, when […]

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Guerrilla Marketing for Creative Enterprises

Creative businesses and organisations can often use ‘guerrilla marketing’ tactics effectively. Imagination and unconventional approaches are the hallmarks of both the guerrilla marketer and the creative entrepreneur – and the low budget approach of guerrilla marketing often suits creative businesses and cultural organisations. Guerrilla Marketing has been described as “unconventional ways of performing promotional activities […]

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Creativity versus Business?

“Some people regard creativity and business as being like oil and water – they just don’t mix. They think it’s a question of choosing creativity or business. I disagree.” The above is an excerpt from the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ by David Parrish. Download Chapter 1: Creativity and […]

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Co-opetition

Co-opetition is a business strategy which combines co-operation and competition, based on the concept that business competitors can benefit when they work together. The co-opetition business model is based on games theory, a scientific approach to understanding various strategies and outcomes through specifically designed games. Businesses succeed by combining cooperative strategies with competitive strategies. Other […]

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Strategic Marketing

Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from […]

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