Co-opetition is a business strategy which combines co-operation and competition, based on the concept that business competitors can benefit when they work together. The co-opetition business model is based on games theory, a scientific approach to understanding various strategies and outcomes through specifically designed games. Businesses succeed by combining cooperative strategies with competitive strategies. Other […]
Tag Archives | pricing
Why you should help your competitors…
Creative Times. October 2005 Sometimes your creative competitors can be ideal collaborators. By imaginatively combining co-operation and competition we can create ‘Co-opetition’. More about Co-opetition
Strategic Marketing
Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from […]
What does ‘marketing’ mean?
Marketing is much more than a posh word for ‘selling’. It’s much more than that. It’s the whole business, looked at from the customers’ point of view. As David Packard famously said: “Marketing is too important to be left (just) to the marketing department’” What marketing ISN’T is some kind of ‘magic dust’ that can […]
Pages
- Home
- About David Parrish
- Keynote Speaker
- Business Advice
- Marketing Advice
- Creative Business Training Workshops
- Mentoring and Coaching
- International Business
- Leadership
- Startups
- Creative Hubs
- Creative Business Books
- Creative Industries Publications
- Blog
- Travel
- Business Ideas, Tools, Techniques
- Projects and Clients
- Videos
- Services
- Business Creativity
- International Networks
- Español
- Português
- T-Shirts and Suits ®
- Creative Business Guide
- Creative Industries Connected
- Media Pack
- Contact David Parrish