Co-opetition is a business strategy which combines co-operation and competition, based on the concept that business competitors can benefit when they work together. The co-opetition business model is based on games theory, a scientific approach to understanding various strategies and outcomes through specifically designed games. Businesses succeed by combining cooperative strategies with competitive strategies. Other […]
Tag Archives | pricing
Why you should help your competitors…
Creative Times. October 2005 Sometimes your creative competitors can be ideal collaborators. By imaginatively combining co-operation and competition we can create ‘Co-opetition’. More about Co-opetition
Strategic Marketing
Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from […]
What does ‘marketing’ mean?
Marketing is much more than a posh word for ‘selling’. It’s much more than that. It’s the whole business, looked at from the customers’ point of view. As David Packard famously said: “Marketing is too important to be left (just) to the marketing department’” What marketing ISN’T is some kind of ‘magic dust’ that can […]