Tag: raising finance

The 95:5 Rule (the Pareto Principle +)

The Pareto Principle, also known as the “80:20 Rule”, states that 80% of results flow from 20% of causes. So, for example, 80% of sales can come from just 20% of customers; 80% of road accidents occur in just 20% of accident locations; and maybe 80% of headaches are caused by just 20% of your …

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Charting your Competitive Strategy

Analysing Competitors and Charting your Competitive Strategy The technique of ‘charting the competition’ is extremely effective in analysing competitors’ strengths and weaknesses in relation to your own business. Using clearly understandable charts, it dramatically illustrates the competitive landscape. Most importantly, however, it allows executives to develop competitive strategies which will beat the competition and from …

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Marketing Warfare

Marketing Warfare – Focusing on Competitors as well as Customers Whilst conventional marketing theory states that businesses should be customer-focused, the concept of Marketing Warfare argues that businesses should be competitor-focused. Since the marketplace is dynamic, the actions and reactions of competitors must be taken into account, as well as the needs of customers, when …

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Guerrilla Marketing for Creative Enterprises

Creative businesses and organisations can often use ‘guerrilla marketing’ tactics effectively. Imagination and unconventional approaches are the hallmarks of both the guerrilla marketer and the creative entrepreneur – and the low budget approach of guerrilla marketing often suits creative businesses and cultural organisations. Guerrilla Marketing has been described as “unconventional ways of performing promotional activities …

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Creativity versus Business?

“Some people regard creativity and business as being like oil and water – they just don’t mix. They think it’s a question of choosing creativity or business. I disagree.” The above is an excerpt from the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ by David Parrish. Download Chapter 1: Creativity and …

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Your creativity – hobby, job or business?

Creative Times. October 2006 It’s natural for creative people to want to make a career out of their creativity. But it doesn’t necessarily follow that creativity automatically qualifies a person for a job – or guarantees they can build a successful business from their creativity. Read more

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Your creativity – a hobby, a job, or a business?

It’s natural for creative people to want to make a career out of their creativity. But it doesn’t necessarily follow that creativity automatically qualifies a person for a job – or guarantees they can build a successful business from their creativity. For those about to embark on a journey into creative enterprise, the first question …

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Co-opetition

Co-opetition is a business strategy which combines co-operation and competition, based on the concept that business competitors can benefit when they work together. The co-opetition business model is based on games theory, a scientific approach to understanding various strategies and outcomes through specifically designed games. Businesses succeed by combining cooperative strategies with competitive strategies. Other …

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Why you should help your competitors…

Creative Times. October 2005 Sometimes your creative competitors can be ideal collaborators. By imaginatively combining co-operation and competition we can create ‘Co-opetition’. More about Co-opetition

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