RE-Designing Your Creative Business

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Highly relevant during the COVID-19 crisis – and beyond!

This online toolkit is for business owners who want to adopt new strategies to cope with the COVID-19 crisis and devise a better business model for the future. It provides a structured and logical framework for achieving the success you want, by combining your creative talents with smart business thinking to devise a winning business strategy. It can also be used for startups and new ventures from established enterprises.

It is based on the well-established Designing Your Creative Business™ model, and can be followed step by step as a course. Alternatively it can be used as a ‘toolkit’ by focusing on sections that are most relevant to you at any time. And of course you can log in to the toolkit at any time, to review sections, download materials, follow links etc.

17 sections, 15 videos, downloadable toolkit publication, plus additional information and bonus content

There are 17 sections which include 15 videos, plus additional sections with further information and links. Downloads include the Designing Your Creative Business™ toolkit publication in PDF format.

The toolkit is set out so that you are taken through a process of creatively redesigning their business model to achieve the success they really want, based the realities of a changing world, yet underpinned by their own creative passion and talents. Crucially, the process also involves identifying and deploying your competitive advantage and then selecting the most profitable customers.

Additional learning materials are provided to encourage further strategic thinking, plus practical techniques to generate ideas and evaluate options.
Links to further reading, references and learning materials are also provided to provide additional support to this process of RE-Designing Your Creative Business.

Four key steps to creating your own winning Business Formula

The sections cover four key steps which lead to a feasible and profitable Business Formula.
At each step of the process there is a video presentation from David, plus toolkit ‘worksheets’ to clarify your objectives, analyse your business, identify opportunities for development, and then select those options that fit together into a unique formula for business success.

A message from David Parrish:

“I have designed this toolkit/course for creative entrepreneurs, based on my own direct experience of business. I’ve started and grown several businesses over a period of more than 30 years. I’ve learnt from my mistakes and my successes in business. And I continue to learn by being closely associated with businesses around the world in my work as a business adviser, trainer, conference speaker and writer. Check out my story if you wish.

“Most of my learning is from practical experience but I also have academic and professional qualifications, including an MBA with distinction, and fellowships or memberships of several professional institutions including the Chartered Institute of Marketing, the Institute of Consulting and the Institute of Leadership and Management. I am also a fellow of the Royal Society of Arts. More details about my credentials and qualifications are online here.

“It is an honour to be able to share with you my approaches to business development, effective business development techniques and a range of strategies from which you can choose the most appropriate for your own business. And of course you can adapt these tools for your own particular circumstances.”




Welcome and Introduction by David Parrish, plus guidance about how to get the most from this online resource, to help you to Design or RE-Design your business.

Achieving the Success you Want

Do you want to be successful? What is your own definition of success? When working as a management consultant I ask my clients to define success, in their own specific terms, very clearly. Because if they are not absolutely clear where they want to go, then I cannot help them to get there.

Your Unique Route to Success

Once you are clear where you want to go, then you can begin to plan your Route to Success – or Business Strategy – which will become your master plan for the journey.

Where Are You Now?

Where are you now? A reality check – or ‘audit’ – of your current situation.

What’s Going On Out There?

What’s going on out there? An external audit of the changing world around us, which we cannot control, and yet in which we must operate.

Competitive Advantage

Your competitive advantage. What are you best at? More importantly, what are you best at in relation to the competition?

Strategic Marketing

Strategic Marketing is an essential component of designing your creative business and devising a winning Business Formula.

Your Unique Business Formula

Create your own unique Business Formula, taking into account your aspirations and the realities of competition and the market.

‘Create Your Own Business Formula’

This 3-page article is an element of this online toolkit. Written by David, the article explains the idea of a Business Formula in a way that complements and builds on…

Choices and Focus

We have too many choices, which can be stressful and confusing. So where do we focus?

Fitting It All Together

Fitting it all together. Making sure that the essential components of the draft Business Formula fit together in harmony.

Business Strategy

The elements of a complete business strategy, derived from the Business Formula.

More information and resources

More information, videos bonus content and links to even more content relevant to Designing or RE-Designing Your Creative Business.

How to get more from David…

Please give your feedback; suggest other toolkits or courses; contact me about private online consultations and coaching; download out the free resources on my website; explore further online information, inspiration and advice; check out my other online courses.