I’ve developed a wide range of practical resources through my work with creative entrepreneurs and creative industries organisations around the world. They include articles, videos, business tools, guides and online courses about creative entrepreneurship, strategic marketing, business development and the creative industries.
There are plenty of business theories, models and techniques available. The important thing is not to follow them blindly — especially in the creative industries — but to choose and adapt the ones that fit your own ambitions, circumstances and values.
My aim is to empower creative entrepreneurs with ideas, tools and techniques they can use to design their own creative businesses and achieve success as they define it. We can be creative in the office as well as the studio: we don’t have to follow conventional business logic or do things simply because “that’s how business is done”.
We can also learn from creative entrepreneurs around the world — discovering ingenious business models, strategies and ways of working, then adopting and adapting the best ideas to our own circumstances. There’s more than one way to build a successful creative enterprise.
The resources here are for creative entrepreneurs — and for the organisations, educators, trainers and advisers who support them.
If you’re looking for my books, publications and other published work, you’ll find those in Books & Ideas. The two sections complement each other: Books & Ideas brings together my body of published work, while Resources focuses on practical material, frameworks, tools and techniques you can explore, watch, download and use.
Free Resources
Books, guides, business tools, courses, videos and other resources are freely available on this website.
There’s no need to register, give me your email address or buy anything. Some of these resources have travelled around the world, been translated into other languages and been used by creative entrepreneurs, educators and support organisations internationally.
Articles
I’ve written extensively about creative entrepreneurship, strategic marketing, business models, international business and the creative industries.
My articles range from practical business advice to broader ideas about entrepreneurship, creativity and designing a business around your own ambitions and circumstances.
Videos
Watch talks, interviews, masterclasses and practical business advice drawn from my work with creative entrepreneurs and organisations internationally.
The videos cover subjects including creative entrepreneurship, business strategy, marketing and the creative industries.
Online Courses & Toolkits
For people who want to explore particular subjects in more depth, I’ve developed online courses, toolkits and other materials that can be worked through independently and at your own pace.
Subjects include designing a creative business, strategic planning, marketing, business diversification and other aspects of creative entrepreneurship.
Explore Online Courses & Toolkits
Frameworks, Techniques and Terms
Explore the business frameworks, techniques and concepts I use in my work with creative entrepreneurs and creative industries organisations.
Some are my own frameworks and ideas; others are established business concepts and techniques that I adapt and apply to creative enterprises. They include approaches to strategic planning, business development, marketing, Competitive Advantage and designing a creative business around your own definition of success.
Explore Frameworks, Techniques and Terms
Media Pack
If you’re organising a conference or event, interviewing me, writing about my work or need information for publicity, you can find useful material in my Media Pack.
It includes biographical information, photographs and other resources for event organisers, journalists and media.