Designing Your Creative Business (Toolkit)

“Designing Your Creative Business” (DYCB) is a Toolkit for Creative Entrepreneurs, to help them to design a successful creative business, and to help established enterprises to grow in a focused way.

The DYCB process is useful for established businesses, start-ups and entrepreneurs currently assessing the feasibility of new business ideas.

It is also ideal to use to REDESIGN Your Creative Business to deal with disruptions such as the COVID-19 Crisis. See COVID-19 Business Strategy for Creative, Cultural and Digital Businesses.

This DYCB toolkit is included in the new online courseRedesigning Your Creative Business’.

It is a practical guide for Redesigning Your Creative Business to deliver both commercial AND lifestyle success. This can be about altering the ‘Work-Life Balance’, or even better, to achieve Work-Life Integration. See How to Design a Lifestyle Business and Business Design for Lifestyle Success.

David uses the DYCB process and toolkit with his business advice consultancy clients, in advice meetings and online sessions.

David’s Designing Your Creative Business™ workshops and online course use the DYCB Toolkit.

‘Designing Your Creative Business’ toolkit
Free to download now.

This publication takes you through a practical process of understanding your motivations, goals and values so as to achieve success in your own terms. It also helps you understand your competitive advantage in relation to competitors and how to create a feasible business strategy. Characteristics are evaluated in terms of strengths and weaknesses using the PRIMEFACT checklist. Opportunities and threats are identified through an external analysis using the ICEDRIPS checklist. A Unique Business Formula is then devised, taking into account organisational structure, market segmentation, financial forecasts, business risks and a range of other factors.

It is particularly useful for businesses in the fields of graphic design, website design, product design, industrial design, photography, visual arts, designer makers, crafts, music, advertising, public relations, fashion design, film and video, and a range of other types of creative enterprise.

Here are just a few comments from creative, cultural and digital businesses about the ‘Designing Your Creative Business’ toolkit publication:

“T-Shirts and Suits is a great mixture of theory, practice and inspiration. ‘Designing Your Creative Business’ is the ‘Do It Yourself’ version of the book.”
Fiona Shaw.

Capsica Publishing.

“This practical publication could also be described as a “sketchbook” or “drawing board” for creative entrepreneurs like us to use to get our heads round what we need to do to make our design businesses work better.”
Matt Houghton and Tom Downing.
Sauce Multimedia / Loaf Creative

“David’s workshop was a great help when I was starting my business. If you can’t attend one of his workshops, this toolkit is just what you need instead.”

Darren Ratcliffe.
RedStar Creative Ltd.

“This toolkit takes you through the process used when we attended one of David’s workshops. It asks the right questions in the right order and prompts you to think about the fundamentals of your business then take the right decisions to get you where you want to go.”
Andy Cooper and Glenn Maguire.
Sparkle Media Ltd.

“T-Shirts and Suits is a thoroughly enjoyable and essential book for any creative business. This companion publication helps creative entrepreneurs to put together their own plan for success using the ideas and information in the book.”
Alison Coward.
Enterprise Centre for the Creative Arts. University of the Arts London.

The Toolkit links into further information in the book (and free eBook) ‘T-Shirts and Suits: A Guide to the Business of Creativity’ and the T-Shirts and Suits blog.

The DYCB Toolkit is published as a companion to the highly-acclaimed book T-Shirts and Suits, and takes the reader through a process of designing a successful creative enterprise, taking into account both creative passion and business realities.

Read what they say about the ‘Designing Your Creative Business’ toolkit and training workshops.

Watch the video below with comments from client Creativity Zentrum and workshop participants about the DYCB workshop delivered by David in Bilbao, Spain.


Designing Your Creative Business:
A Toolkit for Creative Entrepreneurs
By David Parrish
Copyright © David Parrish 2008-2020
ISBN 978 0 9560744 0 9

This toolkit has been written for creative entrepreneurs, established creative businesses, new creative enterprises, cultural organizations and students of creative enterprise.

The toolkit and workshops are guides to success in the creative industries. The toolkit and workshops focus on business development issues in the creative, cultural and digital industries. They have been carefully designed to be useful to businesses and enterprises in the creative industries world-wide.

‘Designing Your Creative Business’ toolkit
Free to download now.

Designing Your Creative Business™  and DYCB™ are trade marks of T-Shirts and Suits Ltd.