Creative Business Guide

David Parrish has written a creative business guide, published as a hard copy brochure and free eBook by Business Link West Midlands: The ‘Creative, Cultural and Digital Industries Guide’.

This creative business guide contains useful information about the creative sector as well as information for creative enterprises and case studies illustrating best practice in the creative, cultural and digital sectors.

Creative Business Guide

Download PDF:
Creative, Cultural and Digital Industries Guide.
(PDF)[3.2 MB]

This creative business guide was written by David Parrish, author of the highly-acclaimed book ‘T-Shirts and Suits: A Guide to the Business of Creativity’.

The 48 page creative industries guide provides information, ideas and guidance on a range of business issues relevant to enterprises in the creative, cultural and digital sectors.

Sections include:

  • Strategic Planning
  • Understanding your Customers
  • Profiting from your Ideas
  • Organisational Structures
  • People and Skills
  • Promoting your Products / Services
  • Financial Management
  • Legal and other issues
  • Links to useful organisations and resources for creative enterprises

There are also four case studies featuring creative enterprises from the West Midlands region: 383 Project; Stan’s Cafe; Gas Street Works; and Capsule.

This guide for businesses in the creative, cultural and digital sector was written by David Parish of TShirts and Suits. David Parish retains copyright in this material and other writing about the business of creativity, as published in the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’, the publication ‘Designing Your Creative Business’, David’s marketing book ‘Chase One Rabbit: Strategic Marketing for Business Success’, and a series of other articles, blogs and ‘Ideas in Action’ features.

Similar creative business guides can be written for other organisations in the creative, cultural and digital sectors.

Contact David Parrish to discuss options and possibilities for your own version of this creative industries guide, including case studies from creative enterprises in your own region.

“David writes about creative business better than anyone I know.”
– Wayne Morris. The Creative Edge. New Zealand.