Below are links to some ‘Ideas in Action’ articles which feature business examples from creative enterprises using smart business ideas to become even more successful.
These features are published as case studies of best practice in the creative, digital and cultural industries internationally. They supplement the 11 ‘Ideas in Action’ case studies in the book (also Audiobook and free eBook) ‘T-Shirts and Suits: A Guide to the Business of Creativity’.
Here are 12 more creative business case studies, from Brazil, Holland, Hong Kong, Jamaica, Lithuania, Senegal, South Africa, the UK and Vietnam.
The art of market research using authentic conversations in Senegal:
Customers Have The Answers
Reaching a bigger audience by scaling up using digital media in Lithuania:
Scaling up, from Stage to Screen
Running two separate companies as a solo entrepreneur in Jamaica:
Caribbean ‘Solopreneur’
Licensing Intellectual Property from a small city in Brazil:
Don’t sell it; rent it (English)
Não venda, alugue (Português)
A British Creative Entrepreneur’s New Inspiration:
A Reawakening Overseas
Guerrilla Marketing by a design company in Holland:
Cheeky Guerrillas in Utrecht
A Hong Kong fashion design company knows what they are really selling:
Selling hope, wrapped up in t-shirts
Vietnamese art galleries collaborating to reach a global market:
Co-opetition: Friendly Competition
Brazilian product designers using intellectual property to develop their business:
Innovating for the ‘Base of the Pyramid’
A graphic designer from the UK using social networks to promote her enterprise:
Online Social Networking – for Business
South African photographers using technology to control and distribute images:
Telling Africa’s Story to the World
An English fine artist focusing on his competitive advantage and creative passion:
An Artist with a Passion – and a Focus
These articles can be downloaded, copied, distributed and included as downloads on your own website.
For more information about licensing of these copyright works, see the Copyright and IP Information page or contact David Parrish.
A fashion entrepreneur in Senegal uses authentic conversations for successful market research:
Customers Have The Answers
A social enterprise in Lithuania reached a bigger audience by going digital:
Scaling up, from Stage to Screen
Vietnamese art galleries collaborating to reach a global market:
Co-opetition: Friendly Competition
A fine artist focusing on his competitive advantage and creative passion:
An Artist with a Passion – and a Focus
South African photographers using technology to control and distribute images:
Telling Africa’s Story to the World
Brazilian product designers using intellectual property to develop their business:
Innovating for the ‘Base of the Pyramid’
Guerrilla Marketing by a design company in Holland:
Cheeky Guerrillas in Utrecht
A Hong Kong fashion design company knows what they are really selling:
Selling hope, wrapped up in t-shirts
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