Below are links to some ‘Ideas in Action’ articles which feature business examples from creative enterprises using smart business ideas to become even more successful.
These features are published as case studies of best practice in the creative, digital and cultural industries internationally. They supplement the 11 ‘Ideas in Action’ case studies in the book (also Audiobook and free eBook) ‘T-Shirts and Suits: A Guide to the Business of Creativity’.
Here are 14 more creative business case studies, from Brazil, Holland, Hong Kong, Italy, Jamaica, Lithuania, Malta, Senegal, South Africa, the UK and Vietnam.
How a performance artist in Malta is finding her niche amongst an abundance of creative talent:
How to Find Your Niche as an Artist
Read article online or download and share PDF version
How a crowd-funding campaigner in Italy listened to customers to sell more:
Crowd-Test, Improve, Sell!
Read article online or download and share PDF version
Licensing Intellectual Property from a small city in Brazil:
Don’t Sell It; Rent It
Read article online or download and share PDF version
PDF version in Português: Não Venda, Alugue
The art of market research using authentic conversations in Senegal:
Customers Have The Answers
Read article online or download and share PDF version.
An English fine artist focusing on his competitive advantage and creative passion:
An Artist with a Passion – and a Focus
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Reaching a bigger audience by scaling up using digital media in Lithuania:
Scaling Up, from Stage to Screen
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Running two separate companies as a solo entrepreneur in Jamaica:
Caribbean ‘Solopreneur’
Download and share PDF version.
A British Creative Entrepreneur’s New Inspiration:
A Reawakening Overseas
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Guerrilla Marketing by a design company in Holland:
Cheeky Guerrillas in Utrecht
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A Hong Kong fashion design company knows what they are really selling:
Selling Hope, Wrapped up in T-shirts
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Vietnamese art galleries collaborating to reach a global market:
Co-opetition: Friendly Competition
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Brazilian product designers using intellectual property to develop their business:
Innovating for the ‘Base of the Pyramid’
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A graphic designer from the UK using social networks to promote her enterprise:
Online Social Networking – for Business
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South African photographers using technology to control and distribute images:
Telling Africa’s Story to the World
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These articles can be downloaded, copied, distributed and included as downloads on your own website.
For more information about licensing of these copyright works, see the Copyright and IP Information page or contact David Parrish.
How a performance artist is finding her niche amongst an abundance of creative talent:
How to Find Your Niche as an Artist
Read article online or download and share PDF version
How a crowd-funding campaigner in Italy listened to customers to sell more:
Crowd-Test, Improve, Sell!
Read article online or download and share PDF version
Licensing Intellectual Property from a small city in Brazil:
Don’t Sell It; Rent It
Read article online or download and share PDF version
PDF version in Português: Não Venda, Alugue
The art of market research using authentic conversations in Senegal:
Customers Have The Answers
Read article online or download and share PDF version.
An English fine artist focusing on his competitive advantage and creative passion:
An Artist with a Passion – and a Focus
Download and share PDF version.
Reaching a bigger audience by scaling up using digital media in Lithuania:
Scaling Up, from Stage to Screen
Download and share PDF version.
Running two separate companies as a solo entrepreneur in Jamaica:
Caribbean ‘Solopreneur’
Download and share PDF version.
A British Creative Entrepreneur’s New Inspiration:
A Reawakening Overseas
Download and share PDF version.
Vietnamese art galleries collaborating to reach a global market:
Co-opetition: Friendly Competition
Download and share PDF version.
South African photographers using technology to control and distribute images:
Telling Africa’s Story to the World
Download and share PDF version.
Brazilian product designers using intellectual property to develop their business:
Innovating for the ‘Base of the Pyramid’
Download and share PDF version.
Guerrilla Marketing by a design company in Holland:
Cheeky Guerrillas in Utrecht
Download and share PDF version.
A Hong Kong fashion design company knows what they are really selling:
Selling Hope, Wrapped up in T-shirts
Download and share PDF version.
A graphic designer from the UK using social networks to promote her enterprise:
Online Social Networking – for Business
Download and share PDF version.
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