This 3-page article is an element of this online toolkit.
Written by David, the article explains the idea of a Business Formula in a way that complements and builds on the video and writing in the previous section.
This article was written by David Parrish and first published as ‘Making a business plan’ in the book ‘Read this First: Growth and Development of Creative SMEs’. (ISBN/EAN 978-90-810079-2-4).
This article is published in English, Spanish, Romanian, German, Portuguese, French, Russian, Indonesian, Azerbaijani, Thai, Belarusian and Italian (so far!).
Download PDF (114KB): Create your own Business Formula
What to do next:
– Take time to download and read the article.
– Share it with colleagues and members of your team so that you have the same understanding of what we mean by a Business Formula.
– Use it as a basis for discussions in your business about strategies, dealing with competition and focusing on the right market segments.
Bonus content
Download and read the Ideas in Action case study ‘An Artist with a Passion – and a Focus’
featuring motocross artist Rob Kinsey.
(PDF download)
