Creative Business Training Workshops

Creative businesses worldwide have achieved greater success by attending David’s creative business training workshops and webinars for entrepreneurs in the creative, cultural and digital industries.

Webinars and Online Workshops: David’s creative business training workshops for creative entrepreneurs are also provided as webinars and online workshops, sometimes in combination with other online business support.

His creative business management workshops, webinars and masterclasses include Designing Your Creative Business, marketing, business strategy, financial management, leadership, pricing, commercialising intellectual property, business growth strategies, exporting and international business.

Contact David about designing and delivering a workshop or webinar for your precise needs.

Some training workshops and webinars are also available as online toolkits and courses.

Creative Business training workshops and webinars

Here are just a few examples of workshops and webinars that David has designed and delivered around the world, on the ground and online, from Azerbaijan to Zimbabwe:

“Creative Entrepreneurship” (CASE Programme, Malta)
Strategic planning and creative approaches to business in the cultural industries” (RUNWAY for Trenčín Capital of Culture 2026, Slovakia)
“Art of Business, Business of Art” (Artbox, Armenia)
“The Business of Fashion Design”
(Dexy Creation, Nigeria)
“Financing Creativity: How to Manage Your Money” (Creative England)
“How To Negotiate Higher Prices For Your Products” (Spark Ideas. Botswana)
“Strategic Marketing” (Creative Georgia)
“Designing Your Creative Business” (Creative England)
“Business Strategies: Creativity, Diversification & Transformation” (meetings industry association – mia)
“Knowing Your Users, Market Fit, Values and Culture”
(Multiplier Lab West Africa project)
“Exporting and International Marketing” (Creative Scale Up Programme)
“The Future of Knowledge” (FutureSkills101, Philippines)
“Fundraising for Startups” (GEN Namibia)
“The Minimum Viable Product (MVP) for Innovative Diversification” (Dutch Design Week)
“Creative Strategies for Survival in a Crisis” (Tunisian Startups Association)
“Better Online Pitching”
(Audiovisual Producers Finland)
“IP and Copyright: Making it Work” [Future’s Venture Foundation, UK]
“Business Strategies for the New Normal”
[GEN Philippines]
“Maximising the Monetisation of Creativity” [Women Founders Network, Albania]
“How to Maintain Creativity in a Scale Up Environment”
[Creative Scale Up Programme, UK]
“The Art of Virtual Pitching”
[Enterprise Development Centre, Nigeria]
“Three Dimensions of Profitable Pricing”
[Foundation 787, Bosnia & Herzegovina]
“Cash Flow Planning” [Baltic Creative CIC, UK]
“Entrepreneurship Masterclass” [Spark Ideas, Botswana]
“The Business of Creativity” [E3 Youth Development Hub, South Africa]
“Designing Your Creative Business”
[Impact Hub Almaty, Kazakhstan]
“How to make a Profit” [Generate Programme, Ireland]
“Doing Business in the Creative Industries”
[PODIM, Slovenia]
“Marketing – from Strategy to the Sale (without selling out)” [Big Idea, New Zealand]
“Creative Pricing” [Porto INDIE WORKERS’ Bootcamp and Networks, Bosnia and Herzegovina]
“Creative Advantage: How to Succeed in Creative Business” [British Council, Harare, Zimbabwe]
“Designing Your Creative Business” [HUBBA, Thailand]
“How to Make Money while you Sleep: The Art of Generating Cash from Creativity” [Chamber of Commerce, Curaçao]
“How to Make Your Business Strategy Work for You” (Porto INDIE WORKERS’ Bootcamp]
“Business Growth Strategies for Creative and Digital Businesses” [Donegal LEO, Ireland]
“The Numbers: Making it all add up, financial planning for creatives” [The Academy, UK]
“Doing Business Differently” [Ramelton, Ireland]
“Combining Business and Creativity” [Biz Labs, Plovdiv, Bulgaria]
“Creativity and Business: How to Succeed as a Creative Entrepreneur” [BCCF, Bandung, Indonesia]
“Designing Your Creative Business” [Novi Sad, Serbia]
“Creative Business Marketing” [Creative Lancashire, UK]
“Creativity and Business: New Opportunities for Theatre” [British Council, Baku, Azerbaijan]
“Leading Creative Cultures” [MILE, Saudi Arabia]
“Business Growth in the Creative and Digital Industries” [Innovation Centre Kosovo (ICK), Kosovo]
(More examples and details below.)

“People in Saudi were hungry for the workshop given by David Parrish in The 2016 Ejadah Confex. Seats in the “Business Growth Strategies and Marketing” workshop were quickly sold out. Everyone who attended left equipped with creative strategies to implement in their businesses and approaches to a more successful career. The feedback was all pleasant and everyone is looking forward to more of what David has to offer in future events.”
Lobna Hamada. Ejadah Confex. Saudi Arabia.

(Read other comments below from training clients and participants in workshops and webinars in Spain, Bulgaria, Bosnia & Herzegovina, Indonesia, Azerbaijan, Belarus, Brazil, Chile, Taiwan, Norway, New Zealand, Curaçao, Kazakhstan, Ireland, Portugal, South Africa, Botswana, Namibia, Nigeria, Tunisia, Armenia, Slovakia and the UK – see below.)

Creative business training workshops with David Parrish

David has delivered his ‘Designing Your Creative Business’ workshop internationally using his DYCB Toolkit publication.

Creative business training workshops also draw on material in David’s books. Signed paperback copies of his books are sometimes included with the training workshop materials that participants take away to use in their creative businesses and cultural enterprises. Copies of books can be supplied for creative industries training workshops by arrangement.

“It was a pleasure having David facilitate the session on ‘The Art of Virtual Pitching’. We believe the insights of his presentation helped the entrepreneurs and participants gain knowledge on how to deliver a good pitch overall. David’s feedback of the entrepreneurs’ presentations further buttressed the points from the presentation. The comments and feedback from the session were positive and we hope to have David again in the near future.”
Halima Rabiu. Enterprise Development Centre, Nigeria

“The workshop was inspiring and practical. David was very precise, insightful, resourceful and professional. Thank you for your time, insights and genuine interest in inspiring and empowering creative entrepreneurs in Kazakhstan.”
Indira Shah. Co-Founder, Impact Hub Almaty. Kazakhstan.

“As we launched our creative incubator Artbox, David Parrish proved to be a powerful ally – working closely with us over several weeks and ultimately bringing his great insights and experience to a very important first session that set the tone for the rest of the incubator. Our 29 creative teams found him to be continuously inspiring, informative, and sensitive to the various needs and concerns of everyone involved.”
Creative Armenia

“David’s webinar for Middle East and North Africa (MENA) cultural and creative entrepreneurs was very informative. We are grateful that he shared with us great insights and brought us experiences from other contexts. We will definitely renew the experience.”
Ouafa Belgacem. CEO Culture Funding Watch (CFW)

“Our aspiring creative entrepreneurs appreciated David’s expertise, his humour and his passion and all expressed that they had gained clarity, knowledge and inspiration from his “dope” experiences and extensive knowledge of the personal and professional journeys of creative entrepreneurs around the globe.”
Catherine Churchill. E3 Youth Development Hub, South Africa.

“Creative businesses and digital startups found David’s interactive workshop to be interesting, entertaining and inspiring. From my experience as a startup founder I think his knowledge and experience will help the businesses at Biz Labs achieve both creative and commercial success.”
Ivan Dzheferov. Co-Founder at Biz Labs. Plovdiv, Bulgaria.

“Thank you so much David!  My biggest takeaway from the Botswana Masterclass is on safeguarding our Intellectual Property Rights. It got me to evaluate my approach and showed me how I have been trivialising this issue. David story about his training manual was an eye opener. How he went about cashing in on it was just brilliant. Also, the topics on strategic positioning of your brand, pricing & packaging and conspicuous consumption. Finally, the topic on dealing with your accounting as a creative entrepreneur. Your costings, overheads, asset depreciation, and how you dissect them. David makes me feel like an expert and now I’m helping my cousin who is into photography to get his finances into order. Thank you, thank you. We had a great time. God Bless.”
Martin De Klerk Moatshe. CoFly.

David designs and delivers creative business management workshops to suit the precise needs of the workshop participants. He has a long experience of designing and delivering creative business training workshops, courses, masterclasses and in-house training courses on a range of management themes. Participants include design, media and technology businesses in the creative, cultural and digital industries, ranging from startups to high growth businesses.

“You know the workshop was great when you have to kindly ask people to leave the premises because the building is closing soon. David is the only speaker who managed to evoke such interest in young entrepreneurs, and we had a wide range of international speakers and businessmen visit us. Combination of expert knowledge, enormous experience, and unique eloquence are what make David ‘a must-have’ in every accelerator/organization/event/conference.”
Ajla Fijuljanin. Foundation Networks. Bosnia-Herzegovina.

David Parrish delivering a creative business training workshop for creative industries entrepreneurs in Ukraine
David delivering a training workshop for creative entrepreneurs in Ukraine


David has delivered workshops and presentations for the British Council Creative Economy Unit and the British Council internationally in Azerbaijan, Belarus, Brazil, Chile, China, Georgia, Lithuania, the Philippines, Taiwan, Ukraine, Vietnam and Zimbabwe.

“The workshop was very insightful and far too short as I would love to continue discussions with David for hours. Very honest and authentic experience, without buzzwords. As a result of the workshop I will use these insights in my business strategy to make more calculated decisions about my value.”
Emīl Blūm. Designer.

“In order to mark 2020 World Arts Day, Foundation 787 launched campaign celebrating women in creative industry in Bosnia and Herzegovina and providing them with content and tools to thrive. One of the important elements of the campaign was webinar held with David Parrish on pricing in this industry. In this interactive session, David elaborated on three important dimensions of pricing while giving a number of relatable examples. Over 50 participants engaged in fruitful discussion, which went significantly over the envisioned time-frame depicting in the best manner sparked interest and relevance of inputs, especially in the times of crisis caused by COVID-19. It was true pleasure collaborate with David in a thorough preparation process and the implementations itself. We are looking forward to collaborating again.”
Dajana Dzindo, Executive Director, Foundation 787, Bosnia and Herzegovina

“David shared his vast and valuable experience with participants of our educational program in a very practical and understandable way. They appreciated his knowledge very much.”
– Michaela Kučová, Project Manager. Trenčín 2026 European Capital of Culture

“The ‘Creative Talk’ interactive workshop on ‘How to Succeed as a Creative Entrepreneur’ in Bandung was a great success. David shared his international experience of business in the creative industries, and participants engaged with the event, giving us a new energy in the creative industries in Bandung.”
Febby Arhemsyah M.
Creative Entrepreneur Network / Bandung Creative City Forum. Indonesia

read more testimonials

Contact David about designing and delivering a workshop for your precise needs.

David Parrish, creative industries expert, with creative economy workshop participants in Bulawayo, Zimbabwe
Creative business training workshop participants in Bulawayo, Zimbabwe


“Inspirational!”, “Energy!”, “Motivation!”, “Experience!”, “Challenges!”, “Ideas!”, “Design!”, “Collaboration!”, “Change!”, “Reflections!”, “Thinking…”
– ‘Designing Your Creative Business’ workshop participants in video in Bilbao, Spain.

“David facilitated 2 workshops – Creative Pricing and Creative Business Strategy – at Porto INDIE WORKERS Bootcamp 2019 and both sessions were much appreciated by the participants. In fact, we received numerous spontaneous feedback notes thanking for the precious and inspiring content that David delivered.
For us, as an organization, it was a pleasure to work with David, always available and easy-going, with a tremendous sense of responsibility and professionalism.
Also, always a nice company and relevant presence in all networking moments, totally engaged in making new contacts, giving attention and time to all the involved in the event.
We surely invite David again to participate as a speaker in our next events!”
Tânia Santos, Indie Workers / CRU Cowork, Porto-Portugal

“The workshop was enlightening and easy to understand. Hearing David’s presentations and answers brought to my attention new views about my business. David was friendly, direct, easy to listen to, fair and enjoyable. As a result of the workshop I will use this new information to better my business.”
– Michael Smith. PICT Computer Service Company. Namibia

“David was great! I loved all of the examples from real life, from people who struggled before and found their way. Thank you very much for bringing some wisdom to Slovakia.”
– Julia “Joe” Gavačova. Workshop participant in Trenčín, Slovakia

As a specialist trainer for the creative industries, David believes strongly in fully engaging participants in training workshops, using practical examples, case studies, groupwork and discussions. In this way, participants’ own experience is involved in the learning process, leading to practical action plans, not just academic learning.

Strategic Planning workshop participants with David's book
Strategic Planning training workshop participants in Tbilisi, Georgia


“The workshop was just perfect. I obtained techniques on strategic thinking that will help me to develop an effective strategic plan and to be more target-oriented. David Parrish was a very interesting speaker, ready to answer all our questions.”
– Leyli Salayeva /contemporary writer. Cultural and Creative Leaders. Azerbaijan

Training workshop participants benefit from his international consultancy expertise and his own direct business experience informs his training work, so he is able to draw on examples and case studies from clients world-wide for the benefit of training course participants.

“The workshop was really helpful and relevant to my business. Could have done a whole day! David was engaging and very knowledgeable. The examples used were easy to understand and the interaction was great. Excellent.”
– Lisa Gildea. Designer. UK / Ireland.

“David’s ability to communicate complex business approaches in a diligent and engaging manner was much appreciated by all the youth entrepreneurs present at the workshop. His use of examples taken from existing youth businesses represented at the workshop, allowed for better contextualization of how things work on an international level yet from a micro business perspective. This in turn made the workshop participants feel included, inspired & motivated enough to take on new challenges with the newly found knowledge shared by Mr Parrish.”
 – Kgotla Molefe. Young Africa Botswana. Gaborone Botswana

David’s in house training courses, management workshops, courses, master classes, seminars, lectures, talks and presentations have helped hundreds of businesses and organisations over more than ten years.

“The workshop was useful and beneficial to me. I learned more about strategic planning. David was an asset to this program and an inspiration! I liked the seminar and how he presented the information. It was accessible and exciting. I loved it and enjoyed the seminar a lot.”
– Olga Rudak. Cultural and Creative Leaders, Minsk, Belarus

He has delivered creative business training workshops in the UK and many countries world-wide.

David leading a business training workshop with creative entrepreneurs
David leading a business training workshop with creative entrepreneurs


“More does not mean better! The rhythm of the Workshop titled “Strategic Marketing” given by David Parrish in Bilbao Ekintza, in which 15 new entrepreneurs attended, has allow them to analyze, understand and use the insights of strategic marketing thanks to examples in a pleasant and illustrative way. Through this workshop we have understand the importance of Strategic Marketing, of listening to the customers and of using of the right message and media for each target of customers. Besides, each participant has been able to establish an action plan to invest in an efficient way the resources.
Thanks David.”
Susana Bilbao. Bilbao Ekintza. Bilbao. Spain

“David’s workshop on “How to Make Money While You Sleep” gave a lot of participants inspiration and new ideas they can implement in their creative businesses.”
Arnelys Martus. Curaçao Chamber of Commerce & Industry

“The workshop was informative and inspirational. David was excellent. Very clear with his ideas and very easy to understand.”– Laura Buchanan. Print Designer. Ireland.

All David’s training workshops are designed specifically for businesses in the creative, cultural and digital industries, with case studies and examples relevant to these sectors. David draws on his own experience of business, his research and business school training, and the experience of his consultancy clients in the creative industries around the world.

Some highly-acclaimed training projects he has designed and delivered are:

  • ‘Designing Your Creative Business’ workshops, delivered in the UK, Taiwan, Brazil, Vietnam, Ireland, Indonesia, Thailand, Bosnia & Herzegovina and Spain, using the ‘Designing Your Creative Business’ toolkit publication. This workshop is suitable for both startups and growing businesses. See DYCB workshops.
  • ‘Smart Marketing’ – a powerful and practical workshop on strategic marketing for businesses at all stages of growth. The explores in depth some of the most powerful marketing techniques from David’s strategic marketing book. The workshop is designed for the needs of creative businesses in a range of creative industries subsectors.
  • ‘Creative Finance’ – financial management for creative enterprises, including project costings, profitability, cash flow forecasting and financial planning.
  • ‘Business Growth and Marketing’ – a workshop designed and delivered for creative entrepreneurs at the Saudi Arabia Ejadah Confex. Business models for growth associated with strategic marketing.
  • ‘How to Make Money While You Sleep’ – business strategies for creative enterprises based on the creation, protection and commercialisation of intellectual property rights including licensing.
  • ‘Leading and Managing Creative Businesses’ – practical techniques for creative entrepreneurs who find themselves leading and managing people in their growing businesses. The workshop draws on the best research on leadership and applies the most effective principles of leadership to the creative industries context. Ideal for owners of growing creative and digital businesses.
  • ‘Creative Pricing’ – how to set the right price points for creative, cultural and digital products and services. How to calculate the optimum prices, taking into account financial matters, market positioning strategy and sale (or not) of intellectual property rights. Also takes into account market positioning, customers’ perceptions and the sale or licensing of intellectual property.
  • ‘International Business’ – how to grow your business internationally and increase exports. Includes aspects of business etiquette and cultural considerations when doing business in other countries and cultures. Includes entertaining and enlightening examples and case studies from businesses around the world.
  • ‘Creative Marketing’ – an overview of marketing for creative and digital entrepreneurs in the design, media and technology industries. Various techniques, case studies and group exercises provide a comprehensive grounding in marketing.
  • ‘Leading Creative Cultures’ – how leaders can foster a culture of creativity and innovation using appropriate leadership styles and techniques to generate new ideas in the workplace.
  • Bespoke workshops tailored to clients’ needs – Special workshops and seminars designed around the requirements of clients, from startups to high growth businesses, on subjects including Business Development and Growth, Strategic Marketing, Pricing, Business Planning, Commercialising Intellectual Property, Creativity and Innovation, Change Management, Pricing, Leadership and Management, Investment Readiness, and Finance.

“David’s workshop in Valdivia really helped creative businesses in the region to focus on their strengths and develop their enterprises with even greater success. It’s a great experience to listen to David and to see how inspiring he is for local entrepreneurs. His book is an essential tool for creative people engaged in doing businesses based on creativity and talent. David’s ideas have been supportive of our work in creative industries in this small, but promising region”
Guillermo Olivares. Lateralis. Chile

“Workshop participants were very impressed and inspired by David’s speech and book because he avoided using jargon, gave clear illustrations to describe what creative business is about and explained the general principles of running a creative business. He talked about some important issues, such as intellectual property, business formulas, knowing your competitors, knowing your market, and being prepared to say No.”
HsinYi Ku. British Council, Taiwan

“David was calmly considered, thoughtful, inspiring, realistic, approachable. As a result of the workshop I feel inspired, clearer about our business, our vision.”
Sasha McLaren Woodcock. Co-Director. Nimbus Media Ltd, New Zealand.

“After attending David’s workshop, the creative businesses at Fabrikken are prepared to be more focused, their prices are rising and they are more selective about what kind of customers they want.”
Henning Holmbakken. Fabrikken Manager. Lillehammer. Norway

“David did a really good job of translating his own experience as both a business owner, and as someone used to working in the creative industries, for an audience from another sector.  His honest, real-life examples certainly made the concepts he was introducing easier to apply to our own context. David’s honesty, warmth and plain-talking certainly helped us see what we might do next.”
Gordon Hodge. Head of Conferencing and Events. University of Strathclyde

As well as designing and delivering training workshops for entrepreneurs in the creative, cultural and digital sectors of the creative economy, David gives speeches, seminars, lectures and presentations on a range of business development topics. See Speaking page.

David Parrish in Brazil with creative industries entrepreneurs after delivering a creative business training workshop
Creative training workshop participants in Brazil


David Parrish, international creative industries expert, with creative business training workshop participants in Spain
David with creative business training workshop participants in Spain


David with creative business training workshop participants
David with creative business training workshop participants in Slovenia


What clients say about David’s creative business training workshops:

“The ‘Designing Your Creative Business’ workshop was very good, with lots of important information and new perspectives. David Parrish was great, with a particular sense of humour, and was very good at motivating us.”
– Mario Azen. Emporio de Cultura. Brazil.

“AMAZING! The workshop has changed the way I think about marketing, and I have lots of new ideas. Dave Parrish was brilliant.”
– Christopher Moss. Gecko Design Ltd.

“Very interesting and inspiring, and at the same time practical. Many times, when you are an entrepreneur, you don’t stop to think about the issues mentioned in the workshop. When you listen to David these reflection points seem obvious, but in fact, we overlook them… No doubt, fundamental points to develop our business in a successful way.”
– Nora de Busturia. Director. Peopleing Estudio Bilbao SLL

“David’s ‘Creative Finance’ workshop was very informative, refreshing and informal in its style. David was very knowledgeable and approachable.”
– Hannah Quinn. Director. Gosh Productions Ltd.

“David Parrish has been a great help. He is a good communicator, very empathic, and he perfectly knows and understands this topic and the problematic we entrepreneurs face. As a result, I bring the personal reflection process I needed. I knew I had to do it, and I had a slight idea about how to do it, but know I feel really motivated and I have the adequate tools to accomplish it quick and effectively.”
– David Yugueros

“An excellent, informative and enlightening day. The workshop was interesting, thought provoking and stimulating; it gave a lot of food for thought. David was succinct, honest, knowledgeable and entertaining.”
– Illy. Director. Copperwood Media CIC

“Innovative and creative training, carried out with charm and intelligence.”
– Liz Lacey. Director. Liverpool Centre for Arts Development.

“Great analogies. Dave Parrish has a real knack for making complicated marketing strategy very easy to grasp and remember.”
– Louise Hunt. Desirable Fish Marketing.

“Great workshop! Very creative brain. Friendly!”
– Rob Brady. Robert Brady Photography.

“The ‘Creative Finance’ workshop was very informative and exactly what I needed for my growing business. David presented financial concepts in a clear manner and considered everyone’s opinions in the group discussions.”
– Dave Burrows. Director. Damibu Ltd

“David Parrish has been impressive. I had seen videos and read about him, but he managed to make an impact on me. All the matters he has mentioned have been tremendously inspiring.”
– Patricia Gomez

“I found the course to be excellent in its clarity, structure and help in making me realise the challenges and opportunities facing my business, and how they could be addressed.”
– Robin Brown. Black & White Magazine.

“David created a great atmosphere. Despite being on a competition everyone was feeling very confident and they were all sharing ideas about the different projects. At the end of the two intensive days everyone thought it was a very useful and helpful workshop.”
– Elena Ruiz. Creativity Zentrum, Bilbao, Spain.

“A very knowledgeable, professional and compassionate person who makes you feel at ease and seems to understand your business needs. I would personally recommend David anytime.”
– Peter Burke. Grass Root Network.

“Inspirational!”, “Energy!”, “Motivation!”, “Experience!”, “Challenges!”, “Ideas!”, “Design!”, “Collaboration!”, “Change!”, “Reflections!”, “Thinking…”
– ‘Designing Your Creative Business’ workshop participants in video in Bilbao, Spain.

More client recommendations about David’s creative business training workshops are available on request.

David with creative business workshop participants at interactive training workshop for the creative industries in Bilbao, Spain
Creative training workshop participants in Bilbao, Spain
David Parrish with creative industry workshop participants at interactive training workshop in Hanoi, Vietnam
David Parrish with workshop participants in Hanoi, Vietnam
British Council creative entrepreneurs in Lithuania with David at his creative industries training workshop
British Council creative entrepreneurs in Lithuania with David

David delivered this creative business training workshop in Lithuania for the British Council during a visit to the country to launch the Lithuanian translation of his book ‘T-Shirts and Suits: A Guide to the Business of Creativity’. The book was published as a free eBook in Lithuania.

David's British Council Creative Economy unit workshop for creative industries entrepreneurs in Harare, Zimbabwe
David’s British Council Creative Economy unit workshop for creative entrepreneurs in Harare, Zimbabwe

This creative business training workshop in Zimbabwe was designed and delivered by David for the British Council Creative Economy Unit.

Training workshop participants in Singapore with David at his interactive workshop on business development
Workshop participants in Singapore with David
David Parrish with creative industries startup workshop participants at his interactive training workshop in Bilbao, Spain
David Parrish with startup workshop participants in Bilbao, Spain
David's business development workshop with business management delegates in Egypt
David’s workshop in Egypt
David Parrish leading a creative business training workshop in Saudi Arabia
David Parrish leading a creative business training workshop in Saudi Arabia
One of David's creative business training workshop in Liverpool, UK for creative industries entrepreneurs including startups and digital businesses
One of David’s creative business training workshop in Liverpool, UK
creative business development workshop with David Parrish in Kazakhstan
Creative business training with entrepreneurs in Kazakhstan


More photos of David’s creative business training workshops are available on request. His trainings are popular world-wide.

Contact David’s offices in London, Manchester or Liverpool to learn more about his creative business training workshops.