This 3-page article is an essential part of this online toolkit.
Written by David, the article explains the idea of a Business Formula in a way that complements and builds on the video and writing in the previous section.
This article was written by David Parrish and first published as ‘Making a business plan’ in the book ‘Read this First: Growth and Development of Creative SMEs’. (ISBN/EAN 978-90-810079-2-4).
This article is published in English, Spanish, Romanian, German, Portuguese, French, Russian, Indonesian, Azerbaijani, Thai, Belarusian and Italian (so far!).
Download PDF (114KB): Create your own Business Formula
What to do next:
– Take time to download and read the article.
– Share it with colleagues and members of your team so that you have the same understanding of what we mean by a Business Formula.
– Use it as a basis for discussions in your business about strategies, dealing with competition and focusing on the right market segments.