Globalization in the creative and digital industries has had a significant impact on the way in which these sectors operate. With the advent of the internet and advances in communication technologies, it has become easier for creative professionals and digital workers to collaborate and share ideas across borders. One of the key benefits of globalization …
Category: Business Terminology and Techniques
Freemium Business Model in the Creative Industries
The Freemium business model has become increasingly popular in the creative industries, and for good reason. In a freemium model, a company offers a product or service for free, but also provides premium features or content that can be accessed for a fee. One of the main benefits of the freemium model is that it …
Training for Culture Professionals in Trenčín
Training for Culture Professionals David delivered interactive creative business training for culture professionals in Trenčín, Slovakia, in October 2022. Trenčín will be European Capital of Culture in 2026. The RUNWAY Program offers training for culture professionals and others in preparation for 2026. David designed and delivered an interactive workshop in “Strategic planning and creative approaches …
Supporting Future Creative Entrepreneurs
David was the keynote speaker at a conference to celebrate Supporting Future Creative Entrepreneurs. The conference considered the business support perspective and the educational programmes perspective. David’s keynote speech drew on his experience of creative business support programmes, his work with universities around the world, and his case studies featuring creative entrepreneurs. The project lead …
Business Creativity in Armenia
David spoke about Business Creativity at a series of events in Armenia organised in partnership with Leadership School Armenia. David gave a lecture to students at Leadership School Armenia. His lecture “How to be an Effective Leader” was based on his insights from personal experience of leadership and management. At IT Center Ghukasavan, David made …
Financing Creativity Bootcamp
David was the guest speaker at a Financing Creativity bootcamp delivered by Creative England in June 2021. ‘Financing Creativity: How to Manage Your Money’ was a two day online bootcamp. The event delivered in depth, practical guidance on managing finances, tackling debt and planning for growth. This bootcamp helped participants who were: • thinking about setting …
The word ‘creativity’ is a problem because it means different things
The word ‘creativity’ is a problem. Because people use it to mean only ‘artistic’ creativity. It’s as if the artists have hijacked the word for themselves. So many people say “I’m not creative”. Meaning they aren’t good at painting, crafts or music. There are two kinds of Creativity. As a creative business owner, you can …
COVID-19 / Coronavirus Business Strategies – online toolkit course launched
A COVID-19 / Coronavirus Business Strategies online toolkit course has been launched as a creative business response to the COVID-19 crisis. View and access this online toolkit now. COVID-19 Business Strategies: Creativity, Diversification and Transformation David says: “This toolkit will empower you to generate new income in the short term, devise a new Business Formula, …
Lean Diversification for Businesses in Response to COVID-19
Lean Diversification is a method for developing new income streams during the COVID-19 crisis. The Lean Diversification approach is rapid and low risk, both of which are essential in a crisis. The idea of Lean Diversification is inspired by the ‘Lean Startup’ methodology that has been so successful for many new businesses in the digital …
COVID-19 Diversification Strategies – How to Diversify in a Crisis
During the pandemic, many businesses are developing COVID-19 Diversification strategies. These can be simply emergency tactics for the short term, or more fundamental strategic changes for the medium term. Some businesses will later return to ‘normal’ (or the ‘new normal’) whilst others will be completely transformed, emerging with a new business model (or Business Formula). …