The Feasibilty Filter features in the free eBook version of ‘T-Shirts and Suits: A Guide to the Business of Creativity’ (page 89). Download the free eBook now UPDATE. This Feasibility Filter can be used to evaluate COVID-19 Diversification Strategies (more…) You have your creativity and your goals, but these alone are not enough. You need a feasible …
Category: Business Terminology and Techniques
COVID-19 Business Strategy for Creative, Cultural and Digital Businesses
Information, resources and techniques to devise a COVID-19 Business Strategy for Creative, Cultural and Digital Businesses are summarised on this page. These are categorised under three headings: 1. Emergency Measures to cope with the immediate financial crisis 2. Adapting and pivoting as a temporary tactic to generate income in new ways survive the crisis 3. …
Cash Flow Planning Spreadsheet – free download to use
David has published a cash flow planning spreadsheet as a download in a free toolkit product. This can be used as a cash flow planning tool to create a cash flow projection or cash flow forecast for your business. His presentation on cash flow planning and sharing his cash flow planning spreadsheet took take place …
The Solopreneur Business Growth Model
The Solopreneur Business Growth Model is an alternative way to grow a business that avoids the trap of following the crowd into the conventional process of scaling up. It’s a valid and profitable model that suits many solopreneurs in the creative and digital industries. J.K.Rowling is a highly successful and wealthy writer. Yet many business …
OKR Tips for Small Businesses
Here are my OKR tips for small businesses, especially enterprises and startups in the creative industries and the creative and digital sector worldwide. ‘Objective and Key Results’ systems, used intelligently and creatively, can be a powerful boost to company performance at all levels, clarify strategic goals, and involve everyone in playing their part in achieving …
Marketing authentically
This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for …
Marketing is not a fancy word for Selling
This extract is the introduction to the marketing book“Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs” (paperback, eBook and Audiobook) Marketing is vital for any enterprise. But this is not because marketing is about promoting and selling products. Marketing is much more fundamental than that. It’s about designing your business …
How to Measure Progress in a creative business
There are many different ways to measure your progress in a creative business. In a recent business advice session with a creative entrepreneur in Ireland, we discussed different approaches to measuring and monitoring the right things, in a way that is practical and useful, as her business develops and grows. Many businesses have ‘Key Performance …
The Balanced Scorecard
You can use a Balanced Scorecard to define and measure success in your business. The ‘Balanced Scorecard’ provides a methodology for translating an organisation’s mission statement and overall business strategy into specific, quantifiable goals and to monitor the organisation’s performance in terms of achieving those goals. Too often, easily measured financial data is used too …