This technique involves asking the question in a different way, so that more options and ideas can be discovered. Very often the question is asked in a ‘narrow’ way, which results in blinkered or restricted thinking. For example we could ask:
“What can we do to ensure that customers enjoy the theatre performance?”
… or we could reframe the question in a broader way:
“What can we do to ensure that our customers have a great evening out?”
Reframing the question in this way will help to generate more ideas about customer service improvements.
What to do next:
– Consider how you might use this technique in your own business, with your own team, to generate new ideas for business improvements and perhaps new products and services.
– Experiment with this method in your regular meetings, by changing the way you ask questions, deliberately reframing or widening them, to capture a greater range of responses.