11. The Pre-Mortem

Explanation of a technique to use an apparently 'negative thinking' approach in order to achieve a more positive outcome from a business project.

You don’t have to Sell Cheap or Sell Out

If you find you have to drop your prices or change your product to what others can do, it probably means you’re dealing with the wrong kind of customers. Instead, find the right customers who are prepared to pay the full price for what you can uniquely offer.

Competitive Advantage

Your competitive advantage. What are you best at? More importantly, what are you best at in relation to the competition?

The Feasibility Filter

In this video, David explains a powerful method for evaluating business ideas in order to select the best ones to implement.

12.’ Back to Front’ Thinking

Another creative thinking technique to be used by individuals and teams to identify potential opportunities to improve various aspects of any business.

Reassuringly Expensive

Pricing influences customers’ perception and view of quality. A high price can reassure customers about quality and may increase sales.

Strategic Marketing

Strategic Marketing is an essential component of designing your creative business and devising a winning Business Formula.

How to Generate New Ideas

In this video David explains two modes of thinking plus and how we can use techniques to actively generate new ideas.