Taster text - this seminar introduces x, y and z

Taster text - this seminar introduces a, b and c

An overview of the smart business strategies and techniques in this course that you can use to achieve fast and effective diversification.

David explains how a particular type of creativity - "i-Creativity" - can be used in the business office for innovation and diversification.

What the term "T-Shirts and Suits" means, plus a link to download the free eBook version of "T-Shirts and Suits: A Guide to the Business of Creativity"

Video presentation about creative business models. Also a bonus video of a masterclass in creative entrepreneurship featuring several business models, plus links to further examples.

In this video David explains two modes of thinking plus and how we can use techniques to actively generate new ideas.

In this video, David explains a powerful method for evaluating business ideas in order to select the best ones to implement.

An article, diagram and book extract about competitive advantage in a downloadable PDF. Essential reading to help devise an effective Business Formula.

A video presentation in which David offers a new model to create and map out diversification options: The COVID-19 Diversification Matrix.