A video presentation in which David offers a new model to create and map out diversification options: The COVID-19 Diversification Matrix.
This new model is inspired by Ansoff’s Matrix, as acknowledged by David in the video.
The COVID-19 Diversification Strategy builds on this and updates it to take into account the digital economy.
As a result, we can identify at least ten different diversification strategies.
The diagram provides a basis for exploring strategies for diversification and mapping out various options.
This downloadable PDF article complements and consolidates the concept of the COVID-19 Diversification Matrix described in the video.
What to do next:
– Download and read the article.
– Consider how your previous and current business developments match the options on the matrix.
– Use the matrix for idea generation, alone or with colleagues. (Section 16 has downloadable blank templates to use for this purpose.)