Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli, which begins with the words:
“Creativity loves a crisis. Especially at times of crisis we need creativity. Indeed some of the most creative solutions in human endeavour have come about because of a crisis.
But what do we mean exactly, by ‘Creativity’?
There is artistic creativity: the visual arts, music, literature, design, architecture, film and video, TV and radio, crafts and advertising, for example. These are the kinds of artistic creativity on which the concept of the ‘creative industries’ is based. Examples of artistic creativity are numerous and obvious: the art of Leonardo da Vinci and Michelangelo, the literature of Shakespeare, the music of Mozart. More recently there have been modern classics in design, architecture and cinema.
But there is also a more general kind of creativity, which we might call ‘ingenuity’, ‘innovation’, ‘invention’, ‘lateral thinking’, or simply ‘problem solving’. We can find this kind of creativity in all fields of human activity: for example in science, education, politics, finance, engineering, agriculture, health care and warfare.
Here are just a few illustrations of creativity outside the arts…”
… [Continue by reading the downloadable article or watching the video from TEDx Napoli.]
TEDx talk video. The video of my TEDx talk in Napoli about a-Creativity and i-Creativity is online here.
Article: “a-Creativity: i-Creativity”. Download the article based on the speech here.
Videos of David speaking at a conference in Colombia about creativity, creative business models, and examples from a range of other industries online here.
What to do next:
– Watch the videos to hear about inspiring examples of i-Creativity in business in different sectors of the economy worldwide.
– Observe and analyse businesses and organisations in other sectors, to find ideas to adopt and adapt for your own enterprise.