In this video, David explains a method for evaluating ideas in order to select the best ones to pursue.
Inspired by the “GE Matrix”, David devised a ‘Feasibility Filter’ appropriate to creative businesses.
The Feasibilty Filter was first published in David’s book ‘T-Shirts and Suits: A Guide to the Business of Creativity’.
Read more about the Feasibility Filter in the downloadable PDF article.
What to do next:
– Download and read the article about the Feasibility Filter.
– Think about your own business and its various products or services. How would they be plotted on this filter?