Here are some books I recommend for further reading
Firstly, my own book (of course!)
T-Shirts and Suits: A Guide to the Business of Creativity
T-shirts and Suits: A Guide to the Business of Creativity
Books about the Creative Industries
The Creative Economy. How People Make Money from Ideas
The Creative Economy: How People Make Money from Ideas
Books about Marketing
The Guerrilla Marketing Handbook
Jay Levinson and Seth Godin
Guerrilla Marketing Handbook
Buzz Marketing: Get People to Talk about your Stuff
Buzzmarketing: Get People to Talk About Your Stuff
This book list is a work in progress – more book recommendations will be posted here soon.
Please contact me to suggest other books of interest to creative entrepreneurs. Thanks.