Book List – some recommended reading

Here are some books I recommend for further reading

Firstly, my own book (of course!)

T-Shirts and Suits: A Guide to the Business of Creativity
David Parrish
ISBN: 9780953825448
T-shirts and Suits: A Guide to the Business of Creativity

Books about the Creative Industries

The Creative Economy. How People Make Money from Ideas
John Howkins
ISBN: 9780140287943
The Creative Economy: How People Make Money from Ideas

Books about Marketing

The Guerrilla Marketing Handbook
Jay Levinson and Seth Godin
ISBN: 9780395700132
Guerrilla Marketing Handbook

Buzz Marketing: Get People to Talk about your Stuff
Mark Hughes
ISBN 978-1591840923
Buzzmarketing: Get People to Talk About Your Stuff

This book list is a work in progress – more book recommendations will be posted here soon.

Please contact me to suggest other books of interest to creative entrepreneurs. Thanks.

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