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Creative Marketing online resources

Here are some creative marketing online resources for creative entrepreneurs worldwide, including a free online course, a video about ‘Authentic Marketing’, free extracts from the creative marketing book ‘Chase One Rabbit’, online articles and ‘The Magic of Marketing’. Free online course on marketing for creatives – with certificate Video explaining ‘Authentic Marketing’ with a case […]

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Best Creative Marketing Blogs

Some of the best creative marketing blogs for businesses in the creative industries, digital industries and the cultural sector are listed here. Authentic Marketing for Creative Businesses What are you selling, really? Strategic Marketing avoids Bad Customers Some of these best creative marketing blogs are extracts from the 63 marketing techniques, tips and tales in […]

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Two kinds of Creativity: a-Creativity and i-Creativity

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli.   The article below is based on David’s keynote speech about two kinds of creativity, “a-Creativity” and  “i-Creativity”, at […]

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Creative Mischief

Thanks to Mark Beaumont, Creative Director at Dinosaur, for introducing me to this excellent book. Written by Dave Trott, it’s a series of anecdotes and thoughts about the world of advertising, drawn from his extensive experience as a creative in top agencies. Very thought provoking and inspiring. As I was reading it, I thought that […]

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Book List – some recommended reading

Here are some books I recommend for further reading Firstly, my own book (of course!) T-Shirts and Suits: A Guide to the Business of CreativityDavid ParrishISBN: 9780953825448T-shirts and Suits: A Guide to the Business of Creativity Books about the Creative Industries The Creative Economy. How People Make Money from IdeasJohn HowkinsISBN: 9780140287943The Creative Economy: How […]

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