Category: Information and Links

Design Trust interview: “Grow Your Creative Business in Uncertain Times”

The Design Trust interview “Grow Your Creative Business in Uncertain Times” featured David Parrish as a guest, interviewed by Patricia van den Akker, Director of the The Design Trust. As the publicity for the online session said: Times are tricky and very unpredictable right now. Many creatives struggle, let alone thrive right now. The Design …

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Creative Scale Up Programme online workshop

David delivered an online workshop for the Creative Scale Up Programme, focused on helping creative and digital businesses to increase their creativity and innovation during the COVID-19 crisis. The workshop is part of a Programme to help any creative business in the West Midlands region with ambitions to grow and ‘scale up’ including screen, gaming, …

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COVID-19 Business Strategy for Creative, Cultural and Digital Businesses

Information, resources and techniques to devise a COVID-19 Business Strategy for Creative, Cultural and Digital Businesses are summarised on this page. These are categorised under three headings: 1. Emergency Measures to cope with the immediate financial crisis 2. Adapting and pivoting as a temporary tactic to generate income in new ways survive the crisis 3. …

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The Art of Virtual Pitching – a Webinar with Enterprise Development Centre, Nigeria

David delivered a Webinar: “The Art of Virtual Pitching”, hosted by Global Entrepreneurship Network Nigeria and the Enterprise Development Centre, Nigeria. Contents. Find on this page: – Video. Part One: General points about making a winning pitch – Video. Part Two. Ten Top Tips for Virtual Pitching – Notes of the key points and top …

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Creative Business Responses to the COVID-19 Crisis

During the Coronavirus COVID-19 pandemic, many businesses around the world are responding creatively, finding new opportunities and adding value in imaginative ways. This page empowers and inspires Creative Business Responses to the COVID-19 Crisis. A new ‘COVID-19 Business Strategies’  tookit plus several other online toolkits and courses are now available as part of extensive online …

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Creative Marketing online resources

Here are some creative marketing online resources for creative entrepreneurs worldwide, including a free online course, a video about ‘Authentic Marketing’, free extracts from the creative marketing book ‘Chase One Rabbit’, online articles and ‘The Magic of Marketing’. Free online course on marketing for creatives – with certificate Video explaining ‘Authentic Marketing’ with a case …

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Best Creative Marketing Blogs

Some of the best creative marketing blogs for businesses in the creative industries, digital industries and the cultural sector are listed here. Authentic Marketing for Creative Businesses (video) What are you selling, really? Strategic Marketing avoids Bad Customers Some of these best creative marketing blogs are extracts from the 63 marketing techniques, tips and tales …

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Crowdfunding – more info and inspiration

Whilst working with creative and digital businesses in New Zealand, I had the pleasure of meeting digital media guru Helen Baxter of Mohawk Media in Wellington’s creative quarter. Helen has written about crowd-funding for Generator on The Big Idea, the home of New Zealand’s creative community. Written from a NZ angle, the articles provide additional …

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Two kinds of Creativity: a-Creativity and i-Creativity

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify during the COVID-19 crisis. “How to use i-Creativity …

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Time Management for Creative People

Time Management is an issue that comes up frequently when I’m advising creative businesses. It seems there’s always too much to do, and not enough time to do it. In my view, time management is both a strategic issue and an operational challenge. If we are unrealistic about what can be achieved with finite resources, …

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