Category: Recent Posts

Creative Business Formula workshop

David delivered an interactive Creative Business Formula workshop for participants in the CASE Malta project. The workshop focused on key elements of David’s “Create Your Own Business Formula” methodology and provided time for participants to reflect on the development of their creative enterprises. The Creative Business Formula workshop themes included: – Defining Success. What is …

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Conversations as Market Research

Conversations are one of the most powerful forms of market research in the creative industries. They are a great way to understand customers’ perspectives. The term ‘Market Research’ makes most people think of big, expensive research exercises conducted by large corporations or government agencies. That’s why I prefer not to use that term at all. …

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Startup Stress in the Creative and Cultural Industries

Startup Stress is one of the many things I advise on when working with my clients around the world. The creative and cultural industries are often seen as vibrant, innovative, and filled with passion-driven individuals. However, behind the allure of creating fashion, music, videos and cultural experiences lies a less visible reality: Startup Stress. In …

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Export Readiness Workshops

David designed and delivered five online export readiness workshops in partnership with the Namibia Investment Promotion and Development Board (NIPDB), The export readiness workshops are part of the Technovation Social Capacity Building Journey. David shared his expertise and experience of export readiness focusing on the topics below, using examples from his work around the world, …

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Art meets Business: COING Podcast interview with David

Art meets Business was the theme of the podcast discussion with David on the COING podcast. See the video below: Creative Entrepreneurship – where art meets business Can creativity exist in all kinds of entrepreneurship? How can artists find the right people to buy their art and still stay true to themselves? Is regular business …

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Creativity loves a Crisis! Two kinds of creativity to use during the COVID-19 crisis

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify during the COVID-19 crisis. “How to use i-Creativity …

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Follow the love!

“Follow the love” is a useful tactic for creative and cultural enterprises. What do I mean? Our relationships with customers, clients and audiences is at the heart of any creative business. We have built relationships with them, sometimes over several years, so they have come to know, like and trust us. Like good friends, they …

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Lean Diversification for Businesses in Response to COVID-19

Lean Diversification is a method for developing new income streams during the COVID-19 crisis. The Lean Diversification approach is rapid and low risk, both of which are essential in a crisis. The idea of Lean Diversification is inspired by the ‘Lean Startup’ methodology that has been so successful for many new businesses in the digital …

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COVID-19 Diversification Strategies – How to Diversify in a Crisis

During the pandemic, many businesses are developing COVID-19 Diversification strategies. These can be simply emergency tactics for the short term, or more fundamental strategic changes for the medium term. Some businesses will later return to ‘normal’ (or the ‘new normal’) whilst others will be completely transformed, emerging with a new business model (or Business Formula). …

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