Category: Recent Posts

Creativity loves a Crisis! Two kinds of creativity to use during the COVID-19 crisis

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify during the COVID-19 crisis. “How to use i-Creativity …

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COVID-19: It’s time to ‘follow the love’!

“Follow the love” is a useful tactic for creative and cultural enterprises during the COVID-19 crisis. What do I mean? Our relationships with customers, clients and audiences is at the heart of any creative business. We have built relationships with them, sometimes over several years, so they have come to know, like and trust us. …

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Lean Diversification for Businesses in Response to COVID-19

Lean Diversification is a method for developing new income streams during the COVID-19 crisis. The Lean Diversification approach is rapid and low risk, both of which are essential in a crisis. The idea of Lean Diversification is inspired by the ‘Lean Startup’ methodology that has been so successful for many new businesses in the digital …

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COVID-19 Diversification Strategies – How to Diversify in a Crisis

During the pandemic, many businesses are developing COVID-19 Diversification strategies. These can be simply emergency tactics for the short term, or more fundamental strategic changes for the medium term. Some businesses will later return to ‘normal’ (or the ‘new normal’) whilst others will be completely transformed, emerging with a new business model (or Business Formula). …

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How to Design a Creative Lifestyle Business

A creative lifestyle business is one that uses your creativity to deliver success on two fronts: commercial and lifestyle. The process of ‘Designing Your Creative Business’ is about deliberately designing a business model that will deliver success in multiple ways. If we define success in the broadest of ways, it needs to include not only …

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COVID-19 Business Strategy for Creative, Cultural and Digital Businesses

Information, resources and techniques to devise a COVID-19 Business Strategy for Creative, Cultural and Digital Businesses are summarised on this page. These are categorised under three headings: 1. Emergency Measures to cope with the immediate financial crisis 2. Adapting and pivoting as a temporary tactic to generate income in new ways survive the crisis 3. …

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Cash Flow Planning Spreadsheet – free download to use

David has published a cash flow planning spreadsheet as a download in a free toolkit product. This can be used as a cash flow planning tool to create a cash flow projection or cash flow forecast for your business. His presentation on cash flow planning and sharing his cash flow planning spreadsheet took take place …

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This invisible hand controls cultural exports

What’s the connection between the Batman logo and a t-shirt design using clever wordplay in Arabic? These cultural exports are both subject to copyright and can only be reproduced with permission. Hollywood’s creations are recognised worldwide, to the extent that we talk about ‘cultural imperialism’ and the dominant position of western culture in an increasingly …

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Colombian Orange Economy Conference

David was a speaker on creative entrepreneurship at a Colombian Orange Economy conference in Bogotá. The International Forum “Territorios Innovadores” focused on the development of the Colombian orange economy and creative industries. David spoke about “Preparing Talent, Creativity and Entrepreneurship for BioDiverse Cities” using his international experience of business support programmes to help creative entrepreneurs to become more successful. …

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