Manchester band The Get Out Clause used CCTV as PR – and then were publicised on Sky News!
With the help of public relations expert Liam Walsh of AskMe PR, the band performed under Closed Circuit TV cameras in various places around Manchester – then demanded the footage from the CCTV operators under the Freedom of Information Act.
They then used the footage to make their promotional video!
This ‘guerrilla marketing’ stunt resulted in the band’s video being featured on Sky News. Watch Sky News video here.