Guerrilla Marketing for Creative Enterprises

Creative businesses and organisations can often use ‘guerrilla marketing’ tactics effectively.

Imagination and unconventional approaches are the hallmarks of both the guerrilla marketer and the creative entrepreneur – and the low budget approach of guerrilla marketing often suits creative businesses and cultural organisations.

Guerrilla Marketing has been described as “unconventional ways of performing promotional activities on a very low budget” and “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money”, by Jay Conrad Levinson, author of the book ‘Guerrilla Marketing’ and guru of the guerrilla marketing movement.

An example of effective guerrilla marketing by a creative enterprise is described in my blog post and article ‘Cheeky Guerrillas in Utrecht’, featuring Dutch design company Autobahn.