Category: Marketing

International Marketing Workshop

David will design and deliver an International Marketing workshop in Birmingham in November 2024. The event for creative businesses is organised by Creative UK West Midlands as part of the Create Growth Programme and will take place at Birmingham Open Media. David has worked in more than 60 countries overseas, helping creative enterprises become even …

Read more

Creativity, Innovation and Entrepreneurship in Ukraine

David spoke about ‘Creativity, Innovation and Entrepreneurship in the Age of Digitalization’ at an event in Ukraine in October 2024. He delivered an online Open Mentoring Session for students and staff at Chernihiv Polytechnic National University in Ukraine. David shared his experience of helping startups and established business in more than 60 countries around the …

Read more

Conversations as Market Research

Conversations are one of the most powerful forms of market research in the creative industries. They are a great way to understand customers’ perspectives. The term ‘Market Research’ makes most people think of big, expensive research exercises conducted by large corporations or government agencies. That’s why I prefer not to use that term at all. …

Read more

Startup Stress in the Creative and Cultural Industries

Startup Stress is one of the many things I advise on when working with my clients around the world. The creative and cultural industries are often seen as vibrant, innovative, and filled with passion-driven individuals. However, behind the allure of creating fashion, music, videos and cultural experiences lies a less visible reality: Startup Stress. In …

Read more

Bad marketing

It’s bad marketing to begin an email to me with “Hi!”, “Hello” or “Hey there!” I get hundreds of emails trying to sell me a better website, social media management or lead generation. When they begin without addressing me by name, but with a generic “Hi” or “Hello” or “Hey there”, I immediately delete them. …

Read more

Export Readiness Workshops

David designed and delivered five online export readiness workshops in partnership with the Namibia Investment Promotion and Development Board (NIPDB), The export readiness workshops are part of the Technovation Social Capacity Building Journey. David shared his expertise and experience of export readiness focusing on the topics below, using examples from his work around the world, …

Read more

International Marketing Alliances

David gave a keynote speech on International Marketing Alliances, sharing his experience of international marketing to students at Batangas State University in the Philippines. He talked about about international marketing strategies, competitive advantage in an international context, as well as giving examples of international marketing alliances from around the world in this online event. “We …

Read more

Strategic Digital Marketing Lecture at OMNES

David delivered a Strategic Digital Marketing lecture for Masters students at OMNES Education in London. Students studying the module “Advanced VR and Immersive Technology” heard David’s perspectives on strategic marketing in the digital industries and innovative technology. David shared his experience of strategic marketing in his own businesses and the successes of his clients whom …

Read more

Freemium Business Model in the Creative Industries

The Freemium business model has become increasingly popular in the creative industries, and for good reason. In a freemium model, a company offers a product or service for free, but also provides premium features or content that can be accessed for a fee. One of the main benefits of the freemium model is that it …

Read more

Training for Culture Professionals in Trenčín

Training for Culture Professionals David delivered interactive creative business training for culture professionals in Trenčín, Slovakia, in October 2022. Trenčín will be European Capital of Culture in 2026. The RUNWAY Program offers training for culture professionals and others in preparation for 2026. David designed and delivered an interactive workshop in “Strategic planning and creative approaches …

Read more