Archive | Marketing

The Golden Circle and its message for creative enterprises

For me, the key message in Simon Sinek’s excellent TED talk about the Golden Circle, is that people buy into your ‘Why’, rather than your ‘What’. As he rightly says, more than once: “People don’t buy what you do, they buy why you do it”. This is consistent with my advice to creative and digital […]

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Travel Industry Speaker on the Orange Economy

David was a travel industry speaker on the Orange Economy at the national Congress of ANATO in Medellin, Colombia. His speech title was: “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy Worldwide”. “At the ANATO Congress, David inspired us with useful business techniques for travel agencies. His speech included interesting examples and stories about creativity […]

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Marketing authentically

This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for […]

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Marketing is not a fancy word for Selling

This extract is the introduction to the marketing book“Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs” (paperback, eBook and Audiobook) Marketing is vital for any enterprise. But this is not because marketing is about promoting and selling products. Marketing is much more fundamental than that. It’s about designing your business […]

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Creative Business Speech in Spain (video)

David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y […]

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Marketing Videos

David Parrish made the following marketing videos in partnership with the  Culture & Creativity EU-Eastern Partnership Programme. This programme is designed to help the cultural industries and creative enterprises in Ukraine, Armenia, Azerbaijan, Belarus, Georgia and Moldova. These and other videos were used in free online courses for cultural and creative entrepreneurs. The marketing videos […]

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Why awards don’t matter

Tobias is one of the directors of a large graphic design company in Sweden that has won a number of industry awards. He and his colleagues were proud of these awards and rightly so. At one of my workshops he told me that they always featured these awards in their marketing communications. However, one day […]

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Customers don’t care about you and your business

Jane contacted me on behalf of her community arts company to ask my advice about selling arts activities to schools. An ex-teacher, and passionate about the arts, Jane was running her own business, taking artistic projects into schools. But her sales technique wasn’t working. She would bounce into the offices of head teachers, enthusing about the arts, talking passionately about music […]

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