David delivered an interactive Creative Business Formula workshop for participants in the CASE Malta project. The workshop focused on key elements of David’s “Create Your Own Business Formula” methodology and provided time for participants to reflect on the development of their creative enterprises. The Creative Business Formula workshop themes included: – Defining Success. What is …
Category: Marketing
Nigerian-British Chamber of Commerce Speaker
David was a speaker at the Nigerian-British Chamber of Commerce conference in April 2025, which included a Spotlight on the Creative Industry. The Nigerian-British Chamber of Commerce invited as an expert in the Creative and Cultural Industries, working worldwide as a keynote speaker, trainer, business adviser and author of two books and other publications for …
International Marketing Workshop
David designed and delivered an International Marketing workshop in Birmingham in November 2024. The event for creative businesses was organised by Creative UK West Midlands as part of the Create Growth Programme and took place at Birmingham Open Media. David’s International Marketing workshop session covered: – The theory and practice of how creative businesses market …
Creativity, Innovation and Entrepreneurship in Ukraine
David spoke about ‘Creativity, Innovation and Entrepreneurship in the Age of Digitalization’ at an event in Ukraine in October 2024. He delivered an online Open Mentoring Session for students and staff at Chernihiv Polytechnic National University in Ukraine. David shared his experience of helping startups and established business in more than 60 countries around the …
Conversations as Market Research
Conversations are one of the most powerful forms of market research in the creative industries. They are a great way to understand customers’ perspectives. The term ‘Market Research’ makes most people think of big, expensive research exercises conducted by large corporations or government agencies. That’s why I prefer not to use that term at all. …
Startup Stress in the Creative and Cultural Industries
Startup Stress is one of the many things I advise on when working with my clients around the world. The creative and cultural industries are often seen as vibrant, innovative, and filled with passion-driven individuals. However, behind the allure of creating fashion, music, videos and cultural experiences lies a less visible reality: Startup Stress. In …
Bad marketing
It’s bad marketing to begin an email to me with “Hi!”, “Hello” or “Hey there!” I get hundreds of emails trying to sell me a better website, social media management or lead generation. When they begin without addressing me by name, but with a generic “Hi” or “Hello” or “Hey there”, I immediately delete them. …
Export Readiness Workshops
David designed and delivered five online export readiness workshops in partnership with the Namibia Investment Promotion and Development Board (NIPDB), The export readiness workshops are part of the Technovation Social Capacity Building Journey. David shared his expertise and experience of export readiness focusing on the topics below, using examples from his work around the world, …
International Marketing Alliances
David gave a keynote speech on International Marketing Alliances, sharing his experience of international marketing to students at Batangas State University in the Philippines. He talked about about international marketing strategies, competitive advantage in an international context, as well as giving examples of international marketing alliances from around the world in this online event. “We …
Strategic Digital Marketing Lecture at OMNES
David delivered a Strategic Digital Marketing lecture for Masters students at OMNES Education in London. Students studying the module “Advanced VR and Immersive Technology” heard David’s perspectives on strategic marketing in the digital industries and innovative technology. David shared his experience of strategic marketing in his own businesses and the successes of his clients whom …