Category: Marketing

International Startups in the Creative Industries

David gave a presentation and engage in a conversation with participants about International Startups in the Creative Industries in July 2022. The event was organised by the ZUMO+ project at the The Pontificia Universidad Javeriana in Bogotá, Colombia. David’s presentation was entitled: “How to run startups in the creative industries from an international perspective.” He …

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Creative Business Strategies

David made a presentation about Creative Business Strategies at Play Media Day 07, held in Banja Luka in Bosnia & Herzegovina in June 2022. He talked about: – Creativity in the Studio and the Office – Creative Business Models – Creating Your Own Business Formula – “T-Shirts and Suits” Further online resources, associated with David’s …

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Business Creativity in Armenia

David spoke about Business Creativity at a series of events in Armenia organised in partnership with Leadership School Armenia. David gave a lecture to students at Leadership School Armenia. His lecture “How to be an Effective Leader” was based on his insights from personal experience of leadership and management. At IT Center Ghukasavan, David made …

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upGrad Strategic Marketing Masterclass

David delivered a Strategic Marketing Masterclass hosted by upGrad in July 2021. The interactive masterclass included presentations from David on the following topics, followed by questions, answers and discussion: – A Strategic Approach to Marketing – Customer Centric Marketing His masterclass included examples from his own direct experience as an entrepreneur and marketer as well …

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How To Negotiate Higher Prices – online workshop

David delivered an online interactive workshop that explored various aspects of How To Negotiate Higher Prices For Your Products workshop in partnership with Spark Ideas. The three-hour workshop provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect of pricing on customer perceptions; and …

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Strategic Marketing Workshop for Creative Georgia

David delivered a strategic marketing workshop for Creative Georgia in April 2021. With the title ‘Strategic Marketing for Business Success’, the marketing workshop for Creative Georgia covered the following key points: – How to be strategic about marketing – How to succeed in a competitive market – How to focus on the best customers In …

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Multiplier Lab West Africa – workshops for creative hub leaders

David designed and delivered workshops for the Multiplier Lab West Africa project, which helps creative and social impact hub leaders to achieve even greater success. The project was funded by the British Council and delivered by the University of the Arts London. Creative Hub leaders from Nigeria, Ghana, Senegal and Sierra Leone were involved in …

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Southern Africa Innovation Support Programme (SAIS) Workshop

David delivered a workshop for the Southern Africa Innovation Support Programme (SAIS) and its BOOST UP project. His presentation “Understanding Your Market” covered aspects of market research, consumer expectations and strategic marketing. The content of the workshop took from, and built on, David’s online video toolkits, articles and book ’Chase One Rabbit: Strategic Marketing for …

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Creative Entrepreneurship Academy

David was the opening keynote speaker at the Creative Entrepreneurship Academy online event (22-23 September 2020). Organised by Creative Estonia, the Creative Entrepreneurship Academy 2020: Business Opportunities in Digital Culture was delivered in partnership with Creative Georgia and other international partners. David’s keynote speech was on the subject of ‘Creative Business Models in the Online …

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Exporting and International Marketing workshop

David delivered an online Exporting and International Marketing workshop for creative businesses on Thursday 05 November 2020. “I attended a workshop session led by David on Exporting and International Marketing – this was a really useful overview of the key areas to consider in developing and diversifying creative business for overseas audiences. It reassured me that …

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