Category: Marketing

International Marketing Alliances

David gave a keynote speech on International Marketing Alliances, sharing his experience of international marketing to students at Batangas State University in the Philippines. He talked about about international marketing strategies, competitive advantage in an international context, as well as giving examples of international marketing alliances from around the world in this online event. “We …

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Strategic Digital Marketing Lecture at OMNES

David delivered a Strategic Digital Marketing lecture for Masters students at OMNES Education in London. Students studying the module “Advanced VR and Immersive Technology” heard David’s perspectives on strategic marketing in the digital industries and innovative technology. David shared his experience of strategic marketing in his own businesses and the successes of his clients whom …

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Freemium Business Model in the Creative Industries

The Freemium business model has become increasingly popular in the creative industries, and for good reason. In a freemium model, a company offers a product or service for free, but also provides premium features or content that can be accessed for a fee. One of the main benefits of the freemium model is that it …

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Training for Culture Professionals in Trenčín

Training for Culture Professionals David delivered interactive creative business training for culture professionals in Trenčín, Slovakia, in October 2022. Trenčín will be European Capital of Culture in 2026. The RUNWAY Program offers training for culture professionals and others in preparation for 2026. David designed and delivered an interactive workshop in “Strategic planning and creative approaches …

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International Startups in the Creative Industries

David gave a presentation and engage in a conversation with participants about International Startups in the Creative Industries in July 2022. The event was organised by the ZUMO+ project at the The Pontificia Universidad Javeriana in Bogotá, Colombia. David’s presentation was entitled: “How to run startups in the creative industries from an international perspective.” He …

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Creative Business Strategies

David made a presentation about Creative Business Strategies at Play Media Day 07, held in Banja Luka in Bosnia & Herzegovina in June 2022. He talked about: – Creativity in the Studio and the Office – Creative Business Models – Creating Your Own Business Formula – “T-Shirts and Suits” Further online resources, associated with David’s …

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Business Creativity in Armenia

David spoke about Business Creativity at a series of events in Armenia organised in partnership with Leadership School Armenia. David gave a lecture to students at Leadership School Armenia. His lecture “How to be an Effective Leader” was based on his insights from personal experience of leadership and management. At IT Center Ghukasavan, David made …

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upGrad Strategic Marketing Masterclass

David delivered a Strategic Marketing Masterclass hosted by upGrad in July 2021. The interactive masterclass included presentations from David on the following topics, followed by questions, answers and discussion: – A Strategic Approach to Marketing – Customer Centric Marketing His masterclass included examples from his own direct experience as an entrepreneur and marketer as well …

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How To Negotiate Higher Prices – online workshop

David delivered an online interactive workshop that explored various aspects of How To Negotiate Higher Prices For Your Products workshop in partnership with Spark Ideas. The three-hour workshop provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect of pricing on customer perceptions; and …

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Strategic Marketing Workshop for Creative Georgia

David delivered a strategic marketing workshop for Creative Georgia in April 2021. With the title ‘Strategic Marketing for Business Success’, the marketing workshop for Creative Georgia covered the following key points: – How to be strategic about marketing – How to succeed in a competitive market – How to focus on the best customers In …

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