Category: Marketing

Better Online Pitching – presentation for APFI Finland

David delivered an online presentation on Better Online Pitching for Creatives International as part of a Pre Mission Briefing for a Virtual Trade Mission to Germany for APFI (Audiovisual Producers Finland). The online Pre Mission Briefing was hosted by Simon Preston and featured an in-depth presentation from Nicola Pinder about the German market for audiovisual …

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COVID-19: время следовать за любовью

This is a Russian translation of the article “COVID-19: It’s time to ‘follow the love’!”, first published in English here. Руководство к действию для творческих и культурных предпринимателей во время COVID-19 кризиса звучит просто – «следуйте за любовью». Что я имею в виду? Отношения с покупателями, клиентами и заказчиками лежат в сердце любого креативного бизнеса. Мы строим эти отношения иногда на протяжении …

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COVID-19: It’s time to ‘follow the love’!

“Follow the love” is a useful tactic for creative and cultural enterprises during the COVID-19 crisis. What do I mean? Our relationships with customers, clients and audiences is at the heart of any creative business. We have built relationships with them, sometimes over several years, so they have come to know, like and trust us. …

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“Maximising the Monetisation of Creativity” webinar in Albania

David delivered an interactive webinar on Maximising the Monetisation of Creativity for businesses in the creative industries in Albania, in partnership with the Women Founders Network Albania, supported by Swiss EP, Albania. The webinar was organised for businesses in the creative, cultural and digital industries in Albania. Publicity for the Maximising the Monetisation of Creativity …

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Diversification Workshop: “COVID-19 Business Strategies: Creativity, Diversification and Transformation”

This new Diversification Workshop is available as a webinar or online workshop for creative, cultural, digital and other businesses worldwide. It can also be adapted to suit particular business groups and and the course content will be developed further. For example it was adapted for the Creative Scale Up Programme and delivered online for a …

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Lean Diversification for Businesses in Response to COVID-19

Lean Diversification is a method for developing new income streams during the COVID-19 crisis. The Lean Diversification approach is rapid and low risk, both of which are essential in a crisis. The idea of Lean Diversification is inspired by the ‘Lean Startup’ methodology that has been so successful for many new businesses in the digital …

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COVID-19 Diversification Strategies – How to Diversify in a Crisis

During the pandemic, many businesses are developing COVID-19 Diversification strategies. These can be simply emergency tactics for the short term, or more fundamental strategic changes for the medium term. Some businesses will later return to ‘normal’ (or the ‘new normal’) whilst others will be completely transformed, emerging with a new business model (or Business Formula). …

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COVID-19 Business Strategy for Creative, Cultural and Digital Businesses

Information, resources and techniques to devise a COVID-19 Business Strategy for Creative, Cultural and Digital Businesses are summarised on this page. These are categorised under three headings: 1. Emergency Measures to cope with the immediate financial crisis 2. Adapting and pivoting as a temporary tactic to generate income in new ways survive the crisis 3. …

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The Art of Virtual Pitching – a Webinar with Enterprise Development Centre, Nigeria

David delivered a Webinar: “The Art of Virtual Pitching”, hosted by Global Entrepreneurship Network Nigeria and the Enterprise Development Centre, Nigeria. Contents. Find on this page: – Video. Part One: General points about making a winning pitch – Video. Part Two. Ten Top Tips for Virtual Pitching – Notes of the key points and top …

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