Archive | Marketing

United Nations Creative Economy presentation

David made a United Nations Creative Economy presentation at the United Nations Headquarters in Geneva, Switzerland. He was invited by the United Nations Conference on Trade and Development (UNCTAD) to share his experience of working in the Creative Economy worldwide. His presentation was entitled: “The Creative Economy and Creative Entrepreneurship: A Worldwide Perspective”. In his […]

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Workshops for Namibian Creative Entrepreneurs

David delivered creative business training workshops for Namibian Creative Entrepreneurs in Windhoek, Karibib and Swakopmund, in partnership with Global Entrepreneurship Week Namibia. The Creative Business Workshop in Windhoek on Monday 11 November included: – Creative Marketing – How to Make Money While you Sleep – Leading and Managing Creative Teams The Creative Business Workshop in […]

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Young Africa Botswana ‘Futuremakers’ presentation

David gave a business development presentation at Young Africa Botswana to the ‘Futuremakers’ group of young creative entrepreneurs. His presentation about creative business development was followed by a discussion about business techniques and models. This became an interactive workshop event and David also answered questions from the young creative entrepreneurs. The discussion included marketing, the […]

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Entrepreneurship Masterclass in Gaborone, Botswana

David presented a four-day Entrepreneurship Masterclass in Gaborone, Botwana, in partnership with Spark Ideas. The four modules of the Entrepreneurship Masterclass were: – Designing Your Creative Business – Creative Marketing – How to Make Money While You Sleep (Intellectual Property) – Creative Pricing Further information about the Entrepreneurship Masterclass is online here. Additional business development […]

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South African Entrepreneurship Workshop

David’s South African Entrepreneurship workshop for young creative entrepreneurs in Mbombela/Nelspruit was entitled “The Business of Creativity”. Commissioned by the E3 Youth Development Hub, this creative industries project focused on entrepreneurship in the creative industries in South Africa. David’s workshop covered a range of creative business development issues and techniques, including: – Strategic Marketing – […]

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The Solopreneur Business Growth Model

The Solopreneur Business Growth Model is an alternative way to grow a business that avoids the trap of following the crowd into the conventional process of scaling up. It’s a valid and profitable model that suits many solopreneurs in the creative and digital industries. J.K.Rowling is a highly successful and wealthy writer. Yet many business […]

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The Golden Circle and its message for creative enterprises

For me, the key message in Simon Sinek’s excellent TED talk about the Golden Circle, is that people buy into your ‘Why’, rather than your ‘What’. As he rightly says, more than once: “People don’t buy what you do, they buy why you do it”. This is consistent with my advice to creative and digital […]

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Travel Industry Speaker on the Orange Economy

David was a travel industry speaker on the Orange Economy at the national Congress of ANATO in Medellin, Colombia. His speech title was: “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy Worldwide”. “At the ANATO Congress, David inspired us with useful business techniques for travel agencies. His speech included interesting examples and stories about creativity […]

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Marketing authentically

This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for […]

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