The process of Designing Your Creative Business

The Designing Your Creative Business Toolkit publication - paperback and PDF download.

Once you are clear where you want to go, then you can begin to plan your Route to Success – or Business Strategy – which will become your master plan for the journey.

Where do you want to go? Or in other words: what's your goal?

Where are you now? A reality check - or 'audit' - of your current situation.

What's going on out there? An external audit of the changing world around us, which we cannot control, and yet in which we must operate.

Your competitive advantage. What are you best at? More importantly, what are you best at in relation to the competition?

Strategic Marketing is an essential component of designing your creative business and devising a winning Business Formula.

Create your own unique Business Formula, taking into account your aspirations and the realities of competition and the market.

We have too many choices, which can be stressful and confusing. So where do we focus?