If you find you have to drop your prices or change your product to what others can do, it probably means you’re dealing with the wrong kind of customers. Instead, find the right customers who are prepared to pay the full price for what you can uniquely offer.

Pricing influences customers’ perception and view of quality. A high price can reassure customers about quality and may increase sales.

If we are using distributors and retailers to sell our products, we need to ensure that they have an incentive to promote our products above the alternatives. Pricing and profitability needs to work for everyone involved in our distribution channels.

Giving some things away free can be part of a profitable business strategy.

Pricing is about two things: the economic transaction and a statement of value. If you give a discount for any reason, you should still state the full value. This is important for future reference and to ensure the customer fully values your product.

Additional information and bonus content, including more videos and downloadable content.

Pricing is about two things: the economic transaction and a statement of value. Pricing influences customers’ perception and view of quality. A high price can reassure customers about quality and may actually increase sales. The issues covered in the sections of this toolkit are interconnected. To make the most of the toolkit use all of them. You can deal with them in any order.

Welcome and Introduction by David Parrish, plus guidance about how to get the most from this online resource, to help you to Design or RE-Design your business.

Do you want to be successful? What is your own definition of success? When working as a management consultant I ask my clients to define success, in their own specific terms, very clearly. Because if they are not absolutely clear where they want to go, then I cannot help them to get there.

How to use two kinds of creativity, in the studio and the office.