A presentation about how the key ideas of the Lean Startup movement can be applied to launch product and service innovations in any industry.

How we can combine creativity in the studio with a creative approach to HOW we do business, by applying creative thinking to business strategy, new opportunities, innovation and diversification.

Not a 'business plan' but the essential four 'building blocks' that work in harmony as foundation for any successful business.

David explains an idea-generating technique that can be used to think more creatively about business development, innovations and diversification.

Explanation of a technique to use an apparently 'negative thinking' approach in order to achieve a more positive outcome from a business project.

Another creative thinking technique to be used by individuals and teams to identify potential opportunities to improve various aspects of any business.

At the heart of the methodology of Lean Diversification is the Minimum Viable Product, a cheap and fast method to test markets, learn and adapt.

A business’s strengths or weaknesses can only be evaluated in the context of any particular situation – don’t change your business, change your situation. Connect the realities of your business to customers and projects where they become strengths.

Not all customers are equal. Some are far more important than others. Recognise this and allocate resources accordingly. List your special customers, and then treat them especially well.

Connect your passions, personal style and difference to customers who want what you can uniquely offer. Don’t try to do everything. Focus on what you are best at and find the customers who want that thing.